Estée Lauder Companies Commercial Retail Marketing Manager

About Estée Lauder Companies

The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.

Estée Lauder Companies seeks a Commercial Retail Marketing Manager to lead Corporate Sales strategy, retail marketing, business performance and team development across outlet, company store and online channels. The role is full-time and partners across commercial, finance, supply chain and regional teams.

Role & Responsibilities

• Lead the development and execution of annual and mid- to long-term Corporate Sales strategies and business plans aligned with affiliate and regional priorities.
• Identify growth opportunities and business priorities based on consumer, channel and business insights.
• Monitor channel performance and market dynamics, recommending strategic actions to improve business performance and the consumer experience.
• Continuously improve the Corporate Sales business model to enhance productivity, scalability and long-term growth.
• Oversee retail marketing strategies and execution for Outlet, Company Store and Online Corporate Sales businesses.
• Align assortment, pricing, promotions, marketing calendars and consumer activations with business objectives and applicable global and regional guidelines.
• Drive channel-specific initiatives and promotional programs to maximize traffic, conversion, consumer engagement and sales productivity.
• Ensure effective execution of key promotional programs, events and consumer touchpoints.
• Provide leadership and direction to team members to ensure consistent, effective execution across channels.
• Manage Corporate Sales performance, including sales, profitability, expenses and investment efficiency.
• Lead annual budget planning and financial performance reviews in partnership with Finance.
• Identify performance gaps, business risks and productivity opportunities, and develop corrective action plans.
• Oversee inventory health, product demand, stock productivity and regional or global excess inventory opportunities across Corporate Sales.
• Partner with SCM to optimize demand forecasting, inventory allocation and inventory utilization.
• Lead regular business reviews to evaluate performance against sales, profitability and productivity targets.
• Analyze sales, product, promotion, inventory and consumer data to identify trends, risks and growth opportunities.
• Prepare and communicate business updates, performance insights and recommendations to Commercial leadership and relevant stakeholders.
• Serve as a key liaison between Corporate Sales and cross-functional partners, including Brand, Finance and Supply Chain.
• Align brand objectives with Corporate Sales opportunities while maintaining a holistic company-wide and commercial perspective.
• Build effective partnerships with regional Corporate Sales teams and relevant functions to support business goals.
• Set clear objectives, roles and accountabilities across the team.
• Provide regular performance feedback, coaching and development opportunities.
• Build team capability in commercial thinking, analytics, retail marketing and operational excellence.
• Foster a collaborative, accountable and high-performance team culture.

Qualifications

• University-level education.
• Experience in beauty, luxury, FMCG, consumer goods or retail is preferred.
• Experience managing business performance, including sales, profitability, budget and inventory.
• Experience leading and developing teams.
• Strong commercial acumen and understanding of retail marketing and key sales drivers.
• Advanced analytical capability to translate business data into actionable insights.
• Effective stakeholder management and influencing skills across relevant functions and regions.
• Proven people leadership, with the ability to coach and develop team members.
• Excellent verbal and written communication skills in both Korean and English.

Skills

Experience

8–10 years in commercial planning, retail (trade) marketing, sales, retail operations or channel management.

Education

University-level education.

Culture

The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.