- Location
- Kuala Lumpur Kuala Lumpur Malaysia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Posted
- Nov 3, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
The Commercial Channel Manager develops and executes customer-centric regional commercial strategies for Estée Lauder Companies brands within Sephora across Southeast Asia, leading key account partnerships, joint business planning, trade investment, category and assortment productivity, and omnichannel growth. The role works across regional and local retailer stakeholders and internal teams to drive performance and disciplined execution; it is a full-time position.
Role & Responsibilities
- Develop and execute customer-centric regional commercial strategies to drive sustainable, profitable growth of Estée Lauder Companies brands within Sephora across Southeast Asia.
- Develop Sephora Southeast Asia partnerships and regional commercial plans using a strategic key account management approach.
- Manage day-to-day engagement with Sephora commercial and category stakeholders, including business reviews, proposals and negotiations within approved guardrails.
- Support annual Joint Business Planning (JBP), trading terms, retailer priorities and joint growth initiatives.
- Monitor sell-in and sell-out, target achievement and performance by market, brand, category, SKU and door, translating insights into action plans.
- Identify opportunities in distribution, hero SKUs, assortment, space productivity and category growth.
- Partner with commercial analytics resources to track forecasts, performance risks and corrective actions.
- Coordinate annual and quarterly JBP, the regional commercial calendar and brand and market commitments.
- Evaluate trade investments, retailer media, promotional mechanics and activation proposals against business objectives and expected returns.
- Ensure follow-through on agreed initiatives and conduct post-activity effectiveness reviews.
- Coordinate Sephora launches, exclusivities, forecasts, merchandising and market readiness with brand and country teams.
- Use consumer, competitor and retailer insights to recommend assortment optimization and scalable category opportunities.
- Partner with Sephora and brand teams on offline and online campaigns, retailer media, CRM, sampling and consumer recruitment opportunities.
- Evaluate activation performance and share best practices across markets.
- Drive standardized commercial ways of working and cross-market alignment with key account, Marketing, Finance, Supply Chain and Operations teams.
- Maintain clear accountability for milestones, decisions, risks and escalations, and proactively recommend solutions.
- Guide assigned coordination resources and strengthen team capabilities and process efficiency.
Qualifications
- Bachelor’s degree in Business, Marketing, Commerce or a related discipline.
- Typically 5–8 years of relevant experience in key account management, commercial planning, retail business development or related functions; demonstrated capability is the priority.
- Experience in prestige beauty, skincare, makeup or premium consumer goods preferred; Sephora or specialty beauty retail experience advantageous.
- Regional or multi-market Southeast Asia exposure, JBP, commercial negotiation and trade investment experience preferred.
- Strong Excel, commercial analytics, presentation and stakeholder management skills.
- Commercially driven, strategic and customer-centric, with strong ownership and sound business judgment.
- Confident negotiator and communicator, able to influence diverse stakeholders in a matrix organization.
- Analytical, proactive and agile, with the ability to balance regional strategy and disciplined execution.
- Collaborative people leader who develops capabilities and delivers results through others.
Skills
Experience
Typically 5–8 years of relevant experience in key account management, commercial planning, retail business development or related functions; demonstrated capability is the priority.
Education
Bachelor’s degree in Business, Marketing, Commerce or a related discipline.
Workplace
The role is situated in Kuala Lumpur, Kuala Lumpur, Malaysia.
Explore jobs in Malaysia.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Commercial Manager», «Key Account Manager», «Retail Channel Manager», «Commercial Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.