- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Oct 9, 2026
About Estée Lauder Companies
The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.
Estée Lauder Companies is seeking a Brand Activation Specialist to drive commercial performance and in-store execution across a district through coaching, campaigns, launches and consumer activations. The field-based role involves approximately 80–90% travel within the district and occasional evening and weekend work during peak periods; it reports to the Brand Activation Manager.
Role & Responsibilities
- Plan and execute campaigns, product launches, events and local activations to drive store traffic and sales.
- Analyse performance and translate insights into focused commercial actions for priority stores.
- Coach and inspire Brand Ambassadors and retailer staff on brand services, selling techniques, hero products and new launches.
- Lead by example during key trading periods, delivering an exceptional, personalised consumer experience.
- Build strong relationships with store teams and ensure trade plans, visual merchandising and brand standards are consistently executed.
- Stay current on product knowledge, consumer trends and social media opportunities.
- Where applicable, support the development, coverage and recruitment of Point of Sale staff.
Qualifications
- Previous retail or field experience, ideally in beauty, with a proven ability to drive sales and consumer engagement.
- Commercially minded, confident using retail KPIs and able to turn performance insights into action.
- Able to communicate with impact and train, coach and inspire retail teams.
- Proactive and energetic, with the ability to work independently in a fast-paced environment.
- Proficient in Danish and able to communicate in English at a good level.
- Valid driver’s licence, access to a car and comfort with travelling 80–90% within the district.
- Digitally confident, including Microsoft Office and social media.
- Able to work flexibly, including occasional evenings and weekends during peak periods.
- Genuine interest in the brand portfolio and able to represent its different brand identities.
- Warm and welcoming personality with natural networking ability.
- Brings forward ideas that add value to team and store success.
- Strong communication and social skills.
- Committed to teamwork and willing to provide support when needed.
- Willing to learn from mistakes and contribute to solutions.
- Detail-oriented and organised, with the ability to adapt quickly when plans change and work with available resources.
Skills
Experience
Previous retail or field experience, ideally within beauty.
Workplace
This position is based in Copenhagen, Capital Region of Denmark, Denmark.
Explore jobs in Denmark.
Benefits
Competitive salary; discounts on part of the company’s product portfolio; professional and personal training and development programmes; opportunity to move to other markets; social initiatives and community contributions.
Culture
The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder Companies, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Field Sales Representative», «Retail Activation Specialist», «Brand Education Specialist», «Retail Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.