Estée Lauder Companies Associate, CRM & Email Marketing

About Estée Lauder Companies

The Estée Lauder Companies is a global leader in prestige beauty, founded in 1946 by Estée and Joseph Lauder and built on an enduring belief in creativity, high-touch service, and entrepreneurial spirit. As an employer, the Group offers talent the scale of an international house with the energy of distinctive brands across skincare, makeup, fragrance, and hair care. Its culture values innovation, inclusion, learning, and responsible growth, inviting professionals to shape consumer experiences from laboratory to counter, digital platform to boardroom. Employees join a purpose-led organization where heritage, artistry, and scientific excellence meet to define the future of luxury beauty.

The Associate, CRM & Email Marketing plays a key role in executing retention marketing strategies and driving customer engagement through targeted email campaigns for a cluster of assigned beauty brands. Reporting to the CRM Strategist, this role manages email campaign creation, customer segmentation, and performance optimization within an integrated CRM team environment.

Role & Responsibilities

• Assist in the creation and deployment of email campaigns, including welcome series, promotional offers, and re-engagement campaigns
• Support the planning and execution of automated email flows aligned with business objectives and customer needs
• Maintain and segment customer lists within the CRM platform to ensure targeted email delivery to appropriate audiences
• Track and share email campaign performance metrics including open rates, click-through rates, and conversion rates via weekly and monthly reports
• Optimize campaigns based on data insights through testing of subject lines, creative elements, and send times
• Work closely with cross-functional teams including Brand.com, Creative, Product, and Customer Service to align email content with product launches and promotions
• Coordinate seasonal and ad-hoc campaigns to ensure smooth execution across assigned brands
• Support A/B testing efforts to continuously improve email performance and customer experiences
• Assist with maintaining customer data integrity and ensuring compliance with GDPR and data privacy regulations
• Develop customer retention strategies through personalized email content and segmentation to drive long-term loyalty
• Implement targeted programs such as win-back campaigns, birthday emails, and re-engagement strategies to increase customer lifetime value

Qualifications

• 2 years of experience in CRM or email marketing, preferably in direct-to-consumer or e-commerce environments
• Strong attention to detail with demonstrated passion for data analysis and optimization
• Strong written and verbal communication skills with exceptional copywriting ability
• Experience with customer segmentation and lifecycle marketing strategies
• Knowledge of marketing automation tools and strategies
• Familiarity with analytics tools such as Google Analytics or equivalent platforms
• Ability to manage multiple tasks simultaneously in a fast-paced environment while meeting tight deadlines

Skills

Experience

2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment.

Workplace

Culture

The Estée Lauder Companies fosters a collaborative, inclusive workplace where creativity, entrepreneurial thinking, and a passion for prestige beauty are deeply valued. As a global house of distinctive brands, it offers employees an environment that encourages innovation, professional growth, and a shared commitment to excellence and consumer inspiration.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.