- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
About Estée Lauder
Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.
The Counter Lead drives sales and market share for Estée Lauder by maintaining a consumer-focused approach and delivering exceptional service across all retail interactions. Responsible for achieving sales targets through effective selling, implementing brand strategy, managing daily operations including stock replenishment and visual merchandising, ensuring compliance with company procedures, and fostering a zero-complaint service culture that reflects the brand's premium positioning.
Role & Responsibilities
- Achieve daily and weekly sales targets while maintaining brand credibility and professional standards
- Deliver exceptional retail customer service and adhere to company retail standards consistently
- Implement and monitor brand strategy locally, ensuring alignment with retailer activity and company guidelines
- Manage product knowledge development to ensure industry-leading consumer experience and appropriate product recommendations
- Plan and execute visual merchandising layouts and local marketing initiatives aligned to brand guidelines
- Oversee daily stock replenishment, delivery coordination, and inventory administration within agreed timeframes
- Manage customer complaints and refunds in line with company guidelines, consulting with area management when necessary
- Monitor and maintain retail standards including product displays, pricing accuracy, and housekeeping on a daily basis
- Identify and capitalise on sales opportunities through omnichannel channels, events, and digital engagement
- Create and maintain a safe working environment while ensuring compliance with all health and safety policies
- Leverage social media and digital tools to protect and enhance the brand image and drive business growth
- Develop consumer recruitment and retention strategies to build a loyal customer base
Qualifications
- Experience in fast-paced retail and consumer-facing environments
- Commercial understanding and awareness of the beauty or retail industry
- Effective communication, organisation, and prioritisation skills
- Proven ability to drive self-development and continuous learning
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment with demonstrated success in driving sales performance and maintaining high service standards.
Workplace
This position is based in Cardiff, Wales, UK.
Culture
Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Lead», «Brand Counter Supervisor», «Point of Sale Lead», «Retail Counter Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
