Estée Lauder Associate, Public Relations & Influencer Marketing
- Employment
- Full-Time
- Seniority
- Associate
- Compensation
- $64,350–93,250/year
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Sep 22, 2026
Estée Lauder seeks Associate, PR & Influencer Marketing in New York to execute beauty campaigns, manage influencer partnerships, and drive earned media across North America.
Role & Responsibilities
- Execute strategic communication and product launch plans aligned with business objectives and develop editorial calendars to generate media coverage across all channels
- Develop and manage PR materials including press releases, media alerts, pitches, and educational content, with regional adaptations as needed
- Identify, cultivate, and manage relationships with high-impact influencers across fashion, lifestyle, makeup artistry, celebrities, athletes, and music sectors
- Assist in the development and execution of strategic influencer programs including organic gifting, seeding campaigns, and paid partnerships with contract negotiation and campaign tracking
- Support PR team in event planning and execution logistics for press, VIP, influencer events, brand trips, and consumer experiential activations
- Manage US press contact lists and oversee product mailings for press and VIP/influencer recipients
- Analyze influencer content performance and track earned media value (EMV) to optimize strategies and ensure alignment with brand KPIs
- Monitor influencer landscape and competitor engagement to support innovative communications strategies
- Collaborate with digital, advertising, and regional marketing teams on paid social programs and 360-degree storytelling campaigns
- Maintain and update PR dashboards and reporting tools to track brand KPIs on an ongoing basis
- Manage product forecasts, orders, and inventory for all mailers and gifting initiatives to support PR and influencer programs
- Organize PR files, maintain supplies and sample inventory, and manage product send-outs
- Track and maintain budgets, coordinate vendors, and ensure finance trackers are up to date with media investment spends
- Manage purchase orders and invoice resolutions
- Liaise with internal cross-functional and external teams for end-to-end support of PR and influencer initiatives
Qualifications
- BA/BS degree in Marketing, Communications, PR, or related field
- 2+ years of professional marketing or communications experience in public relations, influencer marketing, or digital/social media marketing with demonstrated passion for the beauty industry
- Deep knowledge of and passion for digital social platforms including TikTok, Instagram, YouTube, and emerging trends in AI, social commerce, and beauty technology
- Foundational understanding of the editorial and media landscape across online, social, print, and television; existing press and influencer agency relationships highly valued
- Experience in VIP and consumer event planning from ideation through execution
- Excellent interpersonal, written, verbal, and presentation-based communication skills with ability to craft compelling, audience-specific narratives
- Team player with positive, solutions-first mindset and ability to build collaborative relationships across organizational levels
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in fast-paced environments
- Creative thinker with demonstrated ability to generate insights grounded in cosmetics industry trends, fashion, pop culture, and social media
- Ability to engage with senior executives, external media, and influencers with authority and confidence
- Advanced proficiency in Excel and PowerPoint with strong attention to detail and aesthetic sensibility; familiarity with monitoring platforms such as Tribe Dynamics and Launchmetrics is advantageous
Skills
Experience
2+ years of professional experience in marketing, communications, public relations, influencer marketing, or digital/social media marketing, ideally within the beauty, cosmetics, or luxury goods industry
Education
Bachelor's degree (BA/BS) in Marketing, Communications, Public Relations, or a related field
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 64,350 to USD 93,250 per annum.
Benefits
Health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, highly competitive bonus program with possibility for overachievement based on performance and company results
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR & Influencer Coordinator», «Communications & Social Media Associate», «Brand Communications Associate», «Influencer Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.