Estée Lauder Associate, Public Relations & Influencer Marketing

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

Role & Responsibilities

• Execute strategic communication and product launch plans aligned with business objectives and develop editorial calendars to generate media coverage across all channels
• Develop and manage PR materials including press releases, media alerts, pitches, and educational content, with regional adaptations as needed
• Identify, cultivate, and manage relationships with high-impact influencers across fashion, lifestyle, makeup artistry, celebrities, athletes, and music sectors
• Assist in the development and execution of strategic influencer programs including organic gifting, seeding campaigns, and paid partnerships with contract negotiation and campaign tracking
• Support PR team in event planning and execution logistics for press, VIP, influencer events, brand trips, and consumer experiential activations
• Manage US press contact lists and oversee product mailings for press and VIP/influencer recipients
• Analyze influencer content performance and track earned media value (EMV) to optimize strategies and ensure alignment with brand KPIs
• Monitor influencer landscape and competitor engagement to support innovative communications strategies
• Collaborate with digital, advertising, and regional marketing teams on paid social programs and 360-degree storytelling campaigns
• Maintain and update PR dashboards and reporting tools to track brand KPIs on an ongoing basis
• Manage product forecasts, orders, and inventory for all mailers and gifting initiatives to support PR and influencer programs
• Organize PR files, maintain supplies and sample inventory, and manage product send-outs
• Track and maintain budgets, coordinate vendors, and ensure finance trackers are up to date with media investment spends
• Manage purchase orders and invoice resolutions
• Liaise with internal cross-functional and external teams for end-to-end support of PR and influencer initiatives

Qualifications

• BA/BS degree in Marketing, Communications, PR, or related field
• 2+ years of professional marketing or communications experience in public relations, influencer marketing, or digital/social media marketing with demonstrated passion for the beauty industry
• Deep knowledge of and passion for digital social platforms including TikTok, Instagram, YouTube, and emerging trends in AI, social commerce, and beauty technology
• Foundational understanding of the editorial and media landscape across online, social, print, and television; existing press and influencer agency relationships highly valued
• Experience in VIP and consumer event planning from ideation through execution
• Excellent interpersonal, written, verbal, and presentation-based communication skills with ability to craft compelling, audience-specific narratives
• Team player with positive, solutions-first mindset and ability to build collaborative relationships across organizational levels
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in fast-paced environments
• Creative thinker with demonstrated ability to generate insights grounded in cosmetics industry trends, fashion, pop culture, and social media
• Ability to engage with senior executives, external media, and influencers with authority and confidence
• Advanced proficiency in Excel and PowerPoint with strong attention to detail and aesthetic sensibility; familiarity with monitoring platforms such as Tribe Dynamics and Launchmetrics is advantageous

Skills

Experience

2+ years of professional experience in marketing, communications, public relations, influencer marketing, or digital/social media marketing, ideally within the beauty, cosmetics, or luxury goods industry

Education

Bachelor's degree (BA/BS) in Marketing, Communications, Public Relations, or a related field

Compensation

The base compensation for this position ranges from USD 64,350 to USD 93,250 per annum.

Benefits

Health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, highly competitive bonus program with possibility for overachievement based on performance and company results

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.