- Employment
- Full-Time
- Seniority
- Junior
- Department
- Merchandising, Buying & Planning
- Posted
- Oct 20, 2026
About Estée Lauder
Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.
The Assistant Marketing Manager supports global marketing strategy and a three-year innovation pipeline, developing product concepts, go-to-market plans, category forecasts, pricing, and sustainability initiatives. The role coordinates cross-functional program launches, marketing materials, competitive analysis, and PPD meetings. Full-time, regular position.
Role & Responsibilities
- Support the development of global marketing objectives, strategies and a three-year innovation pipeline, ensuring strategic fit with the brand.
- Identify new product concepts based on emerging technologies, market trends, competitive activity, product gaps, and category or franchise opportunities, applying category management expertise.
- Work with cross-functional partners to bring new programs to market, including GBSC, GBP, Product Development, Packaging, Design, GSR, Creative, Education, Consumer Marketing, and PR.
- Drive development of 360-degree go-to-market strategies, drawing on Consumer Marketing, Education, Communications, and PR expertise to build awareness and engagement for innovation and commercial innovation, and ensure excellent execution.
- Lead development of the category sustainability strategy and ensure alignment with corporate sustainability goals.
- Collaborate with Global Business Planning to develop and finalize marketing forecasts.
- Manage category COG analysis, global pricing analysis, and SKU management.
- Lead development of forecast offerings and bulletins covering new program introductions and execution, ensuring GMW postings are accurate and timely.
- Ensure timetables and cost objectives are met for new products, seasonal programs, and support collateral.
- Work closely with Creative to ensure flawless execution of saleable materials, collateral, and merchandising.
- Lead project briefings to Editorial and ensure copy is issued on time.
- Drive all aspects of PPD meetings, including agenda issuance, meeting summaries, and follow-ups between meetings.
- Monitor marketing competitive-set activity, including launches and 360-degree support.
- Lead preparation of category reviews and competitive analyses.
Qualifications
- College degree.
- Three years of relevant work experience.
- Previous global and/or applied marketing experience preferred.
- Knowledge of and enthusiasm for global market, consumer, and industry trends.
- Independent, self-starting, well organized, and detail oriented, with exceptional organizational and follow-up skills.
- Strong project management and leadership skills.
- Strong analytical, written and oral communication, presentation, and problem-solving skills, with the ability to organize work and set priorities.
- Team player with the ability to build, foster, and nurture relationships with cross-functional team members.
- Thorough knowledge of PC applications, including Word, PowerPoint, and Excel.
Skills
Experience
3 years of relevant work experience.
Education
College degree.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Product Marketing Manager», «Marketing Manager Assistant», «Assistant Brand Marketing Manager», «Assistant Category Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.