Estée Lauder Assistant Manager, Global Online Marketing

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

Role & Responsibilities

• Maintain comprehensive knowledge of the brand's global launch calendars, including market-specific product releases and campaigns across skincare, makeup, fragrance, Re-Nutriv, and key equity initiatives
• Support development of seasonal launches and online go-to-market strategies; strategize and map global product display pages (PDP) and product listing pages (PLP) content to support five-star launches across digital platforms
• Provide strategic input into global asset lists and launch documentation, collaborating cross-functionally to ensure 360-degree brand alignment
• Oversee brand YouTube uploads and digital video content management to support campaigns and product launches
• Lead seasonal asset tracker reviews with regional partners to identify and prioritize market-specific requirements and drive localized business outcomes
• Manage alternative asset briefing, development, tracking, and release of global online assets to support brand.com and third-party retailer platforms; manage asset extension requirements
• Build and distribute the Global Asset Spreadsheet to coordinate product photography and copy for new innovations, ensuring market specifications are accurately reflected
• Manage updates and release of the Regional Variant Document to maintain consistency of product assortment across brand sites, retailers, and third-party platforms
• Develop and own seasonal product audits to ensure regional markets have necessary tools and resources for product phase-outs and upgrades aligned with new innovations and marketing calendars
• Support online guided selling tools by briefing, building, and managing content management system (CMS) components; facilitate regional localization to maintain global merchandising best practices
• Manage creative requests and brief online creative teams throughout the asset development lifecycle; review drafts, provide strategic feedback, and ensure timely asset finalization
• Cultivate and maintain effective relationships with regional and affiliate teams to execute global brand and e-commerce strategies and activations
• Conduct global content and merchandising audits across brand sites; identify optimization opportunities and recommend improvements to enhance digital customer experience

Qualifications

• 4+ years of professional experience in online/e-commerce, with demonstrated emphasis on prestige or luxury beauty e-commerce
• Bachelor's degree (required)
• Strong understanding of and demonstrated interest in e-commerce strategy, digital marketing disciplines, and the beauty and prestige goods industry
• Proficiency with e-commerce platforms, systems, and reporting tools including content and asset management systems, business intelligence reporting systems, Google Analytics, Jira, Confluence, and Box
• Advanced proficiency in MS Office suite (Outlook, Excel, PowerPoint, Teams)
• Expertise in website quality assurance (QA) and quality control (QC) methodologies
• Excellent written and verbal communication skills with ability to articulate complex marketing concepts to diverse stakeholder groups

Skills

Experience

4+ years of professional experience in online e-commerce environments, with demonstrated expertise in prestige beauty, luxury goods, or high-end retail digital operations. Proven track record managing cross-functional projects, coordinating with regional and global teams, and executing complex digital marketing campaigns in fast-paced, deadline-driven environments.

Education

Bachelor's degree required (discipline not specified).

Compensation

The base compensation for this position ranges from USD 75,350 to USD 112,500 per annum.

Benefits

Health insurance coverage (medical, dental, and vision insurance); wellness and family support programs; life and disability insurance; retirement savings plans; paid leave programs; education-related programs; paid holidays and vacation time; participation in highly competitive bonus program with potential for overachievement based on performance and company results; share incentive plan eligibility.

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.