Drunk Elephant Senior Communications Manager

Role & Responsibilities

• Develop and manage tactics that support the brand’s influencer strategy and increase brand awareness.
• Build and deepen influencer relationships across established and emerging platforms, target new influencer categories, and integrate influencers into events, mailings, paid content, and retailer initiatives.
• Use industry relationships and analytics to develop tactics that meet goals and KPIs.
• Build strategic relationships with influencers and agents, sharing Drunk Elephant’s story and philosophy.
• Research emerging platforms to expand influencer outreach.
• Develop strategies for influencer categories beyond traditional beauty influencers, including makeup artists, dermatologists, estheticians, and celebrities.
• Partner with trade marketing and retailers to engage retailer-specific influencers.
• Serve as the subject matter expert on paid content, including social platform changes that affect performance, high-performing creators, and paid activity on emerging platforms.
• Partner with the Executive Director to develop briefs for paid initiatives and collaborate with Global and US Marketing, Paid Media, and Social Media to ensure cohesive brand messaging.
• Negotiate contracts for paid opportunities.
• Develop an integrated paid and earned strategy.
• Develop US press strategies that deliver breakthrough brand storytelling.
• Maintain proactive relationships with leading beauty editors, journalists, and other industry contacts.
• Manage media lists and press outreach, and secure high-impact earned coverage across print, digital, and broadcast media.
• Develop influencer activations with Global Communications to increase brand awareness during key launches.
• Create activation strategies for core and non-launch moments to sustain influencer conversation and momentum.
• Help establish KPIs.
• Analyze Tribe reporting to identify opportunities, anticipate trends, and develop strategies to sustain conversation between launches.
• Apply trends inside and outside the beauty industry to strategy.
• Communicate notable trends, emerging creators, and platforms to executives, including ways to keep the brand top of mind.
• Prepare reports on paid tactics.
• Develop annual product forecasts and track budgets.
• Help create engaging multimedia presentations for global brand meetings, conferences, and executives.
• Improve departmental efficiency by implementing processes such as tracking systems and forecasts.

Qualifications

• 5–8 years of experience in influencer engagement, communications/public relations, and/or social media.
• Experience with influencer management platforms such as Tribe Dynamics and office tools such as the Microsoft Office suite.
• Ideally, strong industry relationships, including with beauty editors, influencers and influencer agencies, and makeup artists.
• Passion for beauty and fluency in social media platforms and trends.

Skills

Experience

5–8 years in influencer engagement, communications/public relations, and/or social media.

Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement. The role may also include participation in a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.