Dr. Barbara Sturm Project Manager, Store Planning & Visual Merchandising
About Dr. Barbara Sturm
Puig is a global luxury fashion, fragrance and beauty group known for building and stewarding acclaimed designer and beauty brands. Operating with an entrepreneurial, brand-centric approach, Puig combines creative vision with international retail expertise to deliver aspirational products and elevated in-store experiences. The group manages a portfolio of heritage and contemporary houses and places emphasis on craftsmanship, consumer insight and cross-disciplinary collaboration.
Puig — Project Manager, Store Planning & Visual Merchandising in New York. Lead store rollouts and VM programmes for Byredo, Dries Van Noten and Penhaligon's.
Role & Responsibilities
- Lead end-to-end project management for store planning, rollouts, refits and visual merchandising executions across assigned brands (e.g., Byredo, Dries Van Noten, Penhaligon's, Dr. Barbara Sturm).
- Define and maintain project timelines, milestones and resource plans; ensure on-time delivery against launch schedules.
- Manage project budgets, cost forecasting and approvals; identify and drive cost efficiencies without compromising brand standards.
- Coordinate cross-functional stakeholders including brand marketing, retail operations, procurement, creative, construction partners and external vendors.
- Translate visual concepts into technical documentation: detailed drawings, fixture specifications, material schedules and installation instructions.
- Oversee vendor selection, tendering, contracting and performance management for fixtures, graphics, and store fit-out services.
- Ensure visual merchandising and store standards are implemented consistently; conduct store audits and provide corrective action plans.
- Support store openings and key retail events on-site as required; manage logistics and installation supervision.
- Drive continuous improvement by capturing lessons learned, maintaining playbooks and updating VM toolkits and templates.
Qualifications
- Proven project management capability within luxury retail, store planning or visual merchandising environments.
- Strong commercial acumen with demonstrable experience managing budgets and supplier relationships.
- Excellent organisational skills with the ability to manage multiple concurrent projects and tight deadlines.
- High level of attention to detail and commitment to delivering luxury brand standards.
- Exceptional stakeholder management and communication skills, able to influence across functions and seniority levels.
- Ability to travel regularly for store visits and project oversight (domestic and international).
- Professional proficiency in English; additional languages an advantage.
Skills
Experience
Minimum of 5 years' experience delivering store planning, visual merchandising or retail rollout projects within luxury fashion, beauty or premium retail environments; experience across multi-brand portfolio preferred.
Education
Bachelor's degree in Architecture, Interior Design, Industrial Design, Visual Merchandising, Retail Management or a related discipline, or equivalent professional experience.
Workplace
This position is based in New York, New York, USA.
Culture
Puig fosters a creative, entrepreneurial culture that prizes brand stewardship, collaboration and international perspective. Teams operate cross-functionally in a fast-paced, high-expectation environment where attention to detail and a premium consumer experience are paramount.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Dr. Barbara Sturm, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Planning Project Manager», «Visual Merchandising Project Manager», «Retail Store Rollout Manager», «VM and Store Design Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.