Dr. Barbara Sturm International Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Wholesale, Commercial & B2B Sales
- Posted
- Sep 30, 2026
About Dr. Barbara Sturm
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As a family-owned company with a rich heritage, Puig manages a diverse portfolio of prestigious brands including Carolina Herrera, Jean Paul Gaultier, and Dries Van Noten, among others. The company is dedicated to fostering talent and creativity, providing a dynamic environment for professional growth.
Dr. Barbara Sturm seeks an International Marketing Manager in London to drive global brand strategy and market alignment across prestige skincare markets.
Role & Responsibilities
- Build and maintain effective working relationships with global brand teams and market teams to support implementation of international strategies and drive business growth
- Gather and synthesize consumer and retailer insights from market teams, funnelling strategic recommendations and learnings back to global brand leadership and across regional offices
- Identify and bring new global opportunities and expansion strategies to market teams, partnering with Dr. Barbara Sturm leadership on worldwide expansion initiatives
- Assess new market opportunities, evaluate growth plans, and support distribution expansion efforts across regions
- Cascade global marketing plans to local marketing teams with emphasis on key product launches and seasonal initiatives
- Manage and align regional marketing calendars to ensure coordinated global activation
- Review and optimize local activation plans with focus on flagship initiatives and brand-building priorities
- Brief global brand teams on market-specific requirements, including campaign assets, visual materials, and new product development needs
- Collaborate with market teams and the Global Store Design and Visual Merchandising function on permanent retail builds and temporary concept development
- Communicate brand vision across cross-functional teams and ensure successful delivery of go-to-market plans and strategic priorities
- Ensure commercially effective and relevant product assortment across all markets and channels
- Maintain coherent and consistent omnichannel consumer experiences across all regions and customer touchpoints
- Partner with global and local teams to forecast stock requirements and manage excess inventory optimization
- Work with Global Demand and Supply Planning teams to support market requests and develop exclusive market SKUs
- Support broader Business Development initiatives across pricing strategy, assortment planning, visibility management and analytics
- Review global CPS (Cost Per Sale) demand by initiative in partnership with Global Demand Planning and Business Analysis teams
Qualifications
- Background in beauty, luxury, or consumer goods industries in a comparable marketing or business development role
- Demonstrated operational marketing expertise
- Strong quantitative and analytical capabilities with ability to interpret data, draw actionable insights and formulate commercial recommendations
- Proven ability to work independently, drive cross-functional initiatives and manage multiple concurrent projects
- Excellent organisational, time management and prioritisation competencies
- Superior verbal and written communication skills including presentation capabilities to diverse stakeholder groups
- Capacity to navigate complexity and ambiguity within fast-paced, dynamic environments
- Collaborative mindset with strong relationship-building and stakeholder influence capabilities
- Meticulous attention to detail and deep appreciation for luxury brand positioning and premium consumer experiences
- Advanced proficiency in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)
Skills
Experience
Experience within the beauty, luxury or consumer goods industries in a similar marketing or business development management role is required. Candidates must demonstrate proven operational marketing knowledge and the ability to drive initiatives across multiple markets and functions.
Education
Not specified in source material
Workplace
This position is based in London, England, UK.
Benefits
An entrepreneurial and creative work culture, learning and development opportunities, international growth prospects, and a competitive compensation and benefits package.
Culture
Puig fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives and creativity to the table. The company values collaboration and continuous learning, making it an ideal environment for aspiring professionals in the luxury sector.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Dr. Barbara Sturm, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «International Brand Manager», «Global Marketing Operations Manager», «International Brand Development Manager», «Global Commercial Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.