Dr. Barbara Sturm Digital Marketing Graduate
- Employment
- Internship
- Seniority
- Entry-Level
- Posted
- Mar 15, 2026
About Dr. Barbara Sturm
Puig is a privately held Spanish fashion and fragrance group with a global footprint, managing a portfolio of luxury and lifestyle brands across beauty, fashion and accessories. As an employer, Puig combines entrepreneurial agility with brand-driven creative direction, operating within an international matrix structure that serves marketing, product and retail teams worldwide.
Puig — Digital Marketing Graduate in Santiago: entry-level role supporting digital campaigns and e‑commerce across Puig's fashion and fragrance brands.
Role & Responsibilities
- Support planning, execution and optimization of paid digital campaigns across search, social and display channels.
- Assist local and regional brand teams with e‑commerce merchandising, product launches and promotional calendars.
- Produce regular performance reports and derive actionable insights using web and campaign analytics.
- Coordinate content production and localization for social media, CRM and web channels in collaboration with creative and PR teams.
- Help maintain tracking and tagging via Google Tag Manager and ensure data quality for analytics.
- Contribute to SEO and on‑site optimization initiatives to improve organic visibility and conversion.
- Support CRM and email marketing activities, including audience segmentation and A/B testing.
- Liaise with external agencies and media partners to ensure timely delivery and budget control.
Qualifications
- Recent graduate with a degree in Marketing, Communications, Business, Digital Media or a related discipline.
- Demonstrable interest in luxury, beauty or fashion brands and consumer behaviour.
- Strong analytical mindset with the ability to interpret data and translate it into recommendations.
- Excellent verbal and written communication skills and ability to work in cross‑functional, fast‑paced teams.
- Proactive, organized and detail‑oriented with a willingness to learn technical marketing tools.
Skills
Experience
Entry-level: recent graduate or up to 1–2 years' experience in digital marketing, preferably with exposure to beauty, fashion or e‑commerce environments.
Education
Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
Workplace
The successful candidate will be located in Santiago, Santiago Metropolitan Region, Chile.
Culture
Puig fosters a brand‑centric, collaborative environment that values creativity, commercial rigour and international mobility. Teams operate with entrepreneurial autonomy while adhering to high standards of craftsmanship and consumer focus typical of the luxury and fragrance sector.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Dr. Barbara Sturm, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Trainee», «Junior Digital Marketing Specialist», «Graduate Digital Marketing Associate», «Digital Marketing Analyst (Graduate)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.