Dorchester Collection Marketing and Digital Director

About Dorchester Collection

Dorchester Collection operates hotels including The Dorchester in London, Hôtel Plaza Athénée and Le Meurice in Paris, and The Beverly Hills Hotel in Los Angeles County. Its properties hire across rooms, restaurants, kitchens, engineering and guest services.

Role & Responsibilities

• Lead the strategic and creative marketing and digital direction for Dorchester Collection’s three UK hotels, bringing each hotel’s distinctive personality to life while aligning with the collection’s global brand identity and values.
• Oversee the development and execution of marketing, digital and creative initiatives to inspire audiences, engage them and drive each hotel’s commercial success.
• Oversee brand design, digital platforms and visual content, including video and photography, and cultivate high-profile brand partnerships and collaborations.
• Ensure the brand’s tone of voice is reflected consistently across all touchpoints through strong copywriting.
• Partner closely with the corporate Marketing team to deliver a cohesive, forward-thinking approach across channels.
• Develop integrated marketing strategies informed by a deep understanding of luxury audiences, particularly UHNWI, to enhance brand desirability and commercial performance across owned, earned and paid channels.
• Shape how each property is understood globally, ensuring every expression reflects the individuality of each hotel while reinforcing its collective standing within Dorchester Collection.

Qualifications

• Proven track record of shaping and delivering high-impact marketing strategies and campaigns at a global level.
• Exceptional editorial judgment and the ability to craft and refine narratives for a highly discerning audience.
• Deep understanding of the luxury sector, with instinctive awareness of cultural relevance and tone.
• Confidence managing reputation at the highest level and navigating sensitive situations with discretion and clarity.
• Experience leading social media and content direction for premium brands, with a clear sense of how to build presence and distinction across platforms.
• Credibility as a communicator, with the ability to represent the hotels confidently and build trusted stakeholder relationships.
• Collaborative, considered leadership style, with a commitment to developing people and fostering a culture of excellence.
• Alignment with Dorchester Collection’s values, bringing passion, personality, respect, collaboration and creativity into everyday practice.
• Fluency in English and the ability to communicate clearly and effectively in a professional environment.

Skills

Benefits

Annual complimentary stays with breakfast at Dorchester Collection hotels; hotel and high street and online retail discounts; Royal London Private Pension scheme with an 8% employer contribution; seasonal ticket loan; rental deposit scheme; private financial advice; eye care vouchers; access to apprenticeships from Level 2 to Hospitality Degree Level 5; social events; £1,000 referral bonus; immediate wellbeing advice.

Culture

Each hotel has its own kitchens, service teams and history. In Paris, for example, a sommelier at Le Relais Plaza works at Hôtel Plaza Athénée, while the pastry team at Le Meurice prepares work for a different house.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.