Diptyque Senior Sales Assistant

London England UK

Location
London England UK
Employment
Full-Time
Seniority
Supervisor
Posted
Sep 30, 2026

About Diptyque

Founded in Paris in 1961 by Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant, Diptyque is a fragrance and lifestyle maison distinguished by its artistic heritage, imaginative storytelling and exacting craftsmanship. From its historic boutique at 34 Boulevard Saint-Germain, the house has cultivated an international presence through perfumes, scented candles and objects for the home. As an employer, Diptyque brings together talents across fragrance development, design, retail and corporate functions, united by an appreciation for beauty and the sensory experience. Its distinctive universe offers professionals the opportunity to contribute to a Parisian maison where creativity, attention to detail and thoughtful client relationships underpin the brand’s identity.

Diptyque seeks a Senior Sales Assistant for its counter at Selfridges Oxford Street, London. The role combines frontline sales excellence with junior management responsibilities, supporting the Counter Manager in delivering sales KPIs and serving as a key brand ambassador. In the Counter Manager's absence, the Senior Sales Assistant assumes full accountability for counter operations. The successful candidate will drive sales performance across all metrics, lead team coaching and development, execute product launches and customer events, and maintain exemplary merchandising and operational standards.

Role & Responsibilities

  • Deliver agreed sales KPIs including sales volume, average transaction value, units per transaction, and conversion targets while motivating the team to achieve results
  • Support execution of product launches and seasonal campaigns in accordance with marketing plans and visual merchandising guidelines, collaborating with host store teams to ensure successful installation
  • Lead and manage all counter events including launch previews, customer engagements, make-up demonstrations, and fragrance consultations
  • Deliver exemplary customer service standards across the counter and manage consumer queries and complaints with professionalism
  • Demonstrate comprehensive product knowledge and represent the Diptyque brand authentically to customers and staff
  • Coach and develop team members on sales techniques, product knowledge, and customer service excellence
  • Monitor competitive landscape and industry trends to inform counter strategy and positioning
  • Communicate commercial insights regarding counter and host store performance, working with the Counter Manager to develop fact-based recommendations for business improvement
  • Maintain accurate reporting and paperwork including daily, weekly, and monthly reconciliations; interpret sales data and establish action plans
  • Ensure counter, displays, and back-of-house areas are maintained to luxury brand standards at all times
  • Manage inventory in collaboration with the Inventory Manager and host store teams, conducting scheduled stock takes
  • Assume responsibility for emergency situations and security protocols in the Counter Manager's absence
  • Uphold all Company and Selfridges policies, including cash handling procedures, health and safety requirements, and till protocols

Qualifications

  • Proven fragrance, beauty, or luxury retail experience with demonstrated sales success
  • Strong understanding of retail KPIs and performance metrics
  • Excellent people management and performance coaching skills
  • Advanced customer service capabilities with confidence in engaging diverse clientele
  • Self-motivated, focused individual with strong initiative and problem-solving abilities
  • Professional written and verbal communication skills at a high standard
  • Polished appearance reflecting luxury retail standards
  • Availability for full-time employment including Saturday and Sunday shifts as required

Skills

Retail sales management Key performance indicator (KPI) tracking and analysis Customer service Inventory management Visual merchandising Team coaching and development Point of sale (POS) systems Cash handling and reconciliation Event management

Experience

Previous experience in fragrance, beauty, or luxury retail is essential. The ideal candidate will have a proven track record of exceeding sales targets, demonstrating leadership capabilities, and managing teams within a high-end retail environment.

Education

Secondary education or equivalent; no tertiary qualification specified.

Workplace

The successful candidate will be located in London, England, UK.

The setting England

Explore jobs in England or in the UK.

Culture

Diptyque’s workplace culture is shaped by its Parisian artistic heritage, combining creative expression with a meticulous approach to fragrance, design and storytelling. Across its métiers, the Maison places emphasis on curiosity, craftsmanship and attention to detail, inviting employees to bring its distinctive universe to life through thoughtful client experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diptyque, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Beauty Advisor», «Senior Client Advisor», «Senior Sales Consultant», «Counter Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Diptyque

Diptyque Senior Sales Assistant

London, UK

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