- Location
- Paris Île-de-France France
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 30, 2026
About Diptyque
Founded in Paris in 1961 by Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant, Diptyque is a fragrance and lifestyle maison distinguished by its artistic heritage, imaginative storytelling and exacting craftsmanship. From its historic boutique at 34 Boulevard Saint-Germain, the house has cultivated an international presence through perfumes, scented candles and objects for the home. As an employer, Diptyque brings together talents across fragrance development, design, retail and corporate functions, united by an appreciation for beauty and the sensory experience. Its distinctive universe offers professionals the opportunity to contribute to a Parisian maison where creativity, attention to detail and thoughtful client relationships underpin the brand’s identity.
Diptyque, the prestigious Parisian maison born in 1961, seeks a strategic Media Manager EMEA to lead digital acquisition across the region. Reporting to the Head of Ecommerce, this role entails defining and deploying omnichannel acquisition strategy across all media channels (SEO, SMA, CTV, Retargeting, Display, Meta, TikTok, Pinterest, YouTube, Spotify), managing media budgets in collaboration with global teams, briefing partner agencies, and optimizing campaign performance through rigorous analytics and testing methodologies. The incumbent will drive brand visibility, new customer acquisition, and brand consistency across all digital touchpoints while coordinating international expansion initiatives.
Role & Responsibilities
- Define omnichannel acquisition strategy for EMEA countries across all media channels (SEO, SMA, CTV, Retargeting, Display, Meta, TikTok, Pinterest, YouTube, Spotify) through partner agencies
- Manage and optimize media budgets in close collaboration with ecommerce, retail, communication, CRM, media and data teams
- Brief partner agencies on all acquisition campaigns across channels, validate media plans, and coordinate implementation
- Analyze campaign performance metrics (CPC, CPV, CTR, ROAS), assess traffic quality, and optimize campaigns using test-and-learn methodologies
- Identify investment opportunities for awareness and conversion initiatives and propose rationalization actions
- Share learnings and best practices internally and externally with stakeholders
- Coordinate acquisition-related projects including first-party data activation and support regional scaling with new market openings
Qualifications
- 5–7 years of experience in digital acquisition within an international context
- Background in luxury, beauty, or premium retail sectors preferred
- Expertise in digital acquisition channels, media platforms, and performance analysis tools
- Strong analytical capabilities and data-driven decision-making skills
- Familiarity with EMEA markets and demonstrated cross-cultural sensitivity
- Collaborative, proactive, and inspirational leadership approach
- Fluent English (written, spoken, and reading comprehension)
Skills
Experience
5–7 years of digital acquisition experience in an international context, ideally within the luxury, beauty, or premium retail sectors.
Education
Upper secondary education in marketing, communication, or digital disciplines required.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Diptyque’s workplace culture is shaped by its Parisian artistic heritage, combining creative expression with a meticulous approach to fragrance, design and storytelling. Across its métiers, the Maison places emphasis on curiosity, craftsmanship and attention to detail, inviting employees to bring its distinctive universe to life through thoughtful client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.