Diptyque Marketing Executive
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Oct 8, 2026
About Diptyque
Founded in Paris in 1961 by Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant, Diptyque is a fragrance and lifestyle maison distinguished by its artistic heritage, imaginative storytelling and exacting craftsmanship. From its historic boutique at 34 Boulevard Saint-Germain, the house has cultivated an international presence through perfumes, scented candles and objects for the home. As an employer, Diptyque brings together talents across fragrance development, design, retail and corporate functions, united by an appreciation for beauty and the sensory experience. Its distinctive universe offers professionals the opportunity to contribute to a Parisian maison where creativity, attention to detail and thoughtful client relationships underpin the brand’s identity.
Diptyque is seeking a Marketing Executive to support Hong Kong and Macao marketing across digital, CRM, trade and retail, translating global strategies into localized activations and omnichannel campaigns. The role covers retail experiences, campaign deployment, e-commerce launches, performance analytics, procurement and agency coordination.
Role & Responsibilities
- Localize and execute client animations across boutique networks and counters to elevate brand prestige and drive store foot traffic.
- Support end-to-end execution of promotional offers, generosity mechanics and shopping mall activations; create centralized reference guides for store teams and track promotional effectiveness across channels.
- Evaluate client experience after events, capturing ROI takeaways and operational learnings to optimize future activations.
- Coordinate CRM campaign outreach, including e-newsletters, targeted digital messaging and structured clienteling toolkits.
- Adapt and roll out visual merchandising launch guidelines, ensuring clear counter-display instructions and communication of POSM allocations.
- Prepare and localize paid digital media assets across channels and ensure seamless asset delivery.
- Coordinate product launch timelines by preparing product descriptions and imagery for e-commerce rollouts.
- Monitor weekly animation performance and contribute to monthly category reviews assessing product and channel growth.
- Extract and analyze cross-channel CRM, e-commerce and digital platform data to monitor owned-platform performance metrics.
- Track competitor activity, including local trade promotions, retail activations, new product launches, digital and social media campaigns, and pricing strategies, to develop actionable market insights.
- Oversee marketing procurement, purchase orders, budget tracking logs and vendor invoice processing.
- Maintain collaborative relationships with back-office and store teams to ensure smooth execution.
- Liaise with external production agencies and suppliers on brief alignment, production schedules and high-quality material execution.
Qualifications
- Bachelor’s degree in marketing, business or a related field.
- At least 2–3 years of relevant marketing experience, preferably in the luxury industry.
- Proficient in spoken and written English and Chinese.
- Self-motivated, with an entrepreneurial mindset and proactive approach.
- Flexible and able to adapt quickly in a fast-paced working environment.
- Detail-oriented, with strong organizational and project management skills.
- Excellent analytical and problem-solving skills.
- Collaborative team player with excellent interpersonal communication skills.
Skills
Experience
At least 2–3 years of relevant marketing experience, preferably in the luxury industry.
Education
Bachelor’s degree in marketing, business or a related field.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong.
Culture
Diptyque’s workplace culture is shaped by its Parisian artistic heritage, combining creative expression with a meticulous approach to fragrance, design and storytelling. Across its métiers, the Maison places emphasis on curiosity, craftsmanship and attention to detail, inviting employees to bring its distinctive universe to life through thoughtful client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diptyque, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Specialist», «Marketing Coordinator», «Marketing Associate», «Marketing Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.