About Diptyque
Founded in Paris in 1961 by Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant, Diptyque is a fragrance and lifestyle maison distinguished by its artistic heritage, imaginative storytelling and exacting craftsmanship. From its historic boutique at 34 Boulevard Saint-Germain, the house has cultivated an international presence through perfumes, scented candles and objects for the home. As an employer, Diptyque brings together talents across fragrance development, design, retail and corporate functions, united by an appreciation for beauty and the sensory experience. Its distinctive universe offers professionals the opportunity to contribute to a Parisian maison where creativity, attention to detail and thoughtful client relationships underpin the brand’s identity.
Diptyque seeks a strategic Director of Visual Merchandising to lead the visual identity and merchandising strategy across the Americas region, encompassing retail, wholesale, travel retail, and corporate environments. This senior role, based in New York, oversees two direct reports and is accountable for translating global visual direction into a cohesive regional roadmap while driving commercial impact and brand consistency across all client touchpoints. The Director will combine strategic vision with in-field execution excellence, managing complex installations, budget discipline, and cross-functional collaboration with Sales, Retail, Marketing, and Global teams.
Role & Responsibilities
- Define and own the regional visual merchandising strategy across retail and wholesale environments, ensuring alignment with global vision and local business priorities
- Develop a comprehensive long-term VM roadmap that sequences initiatives across product launches, seasonal animations, and key commercial moments
- Translate and adapt global visual concepts to regional store specifics while maintaining the integrity of Diptyque's distinctive visual identity
- Oversee execution of visual merchandising across all doors, including new counter installations, outposts, and seasonal updates, maintaining consistency with global guidelines
- Maintain a strong in-field presence to uphold visual excellence, support key launches, and ensure flawless execution across the region
- Partner closely with the SVP of Sales on execution planning, prioritization, and tracking of visual merchandising initiatives
- Collaborate with Retail, Wholesale, and Marketing teams to ensure visual merchandising strategy supports broader commercial and brand objectives
- Align with Global Visual Merchandising teams on concepts, launches, and guidelines while advocating for regional needs and opportunities
- Define and track key performance indicators (KPIs) to measure the effectiveness of visual merchandising initiatives and link visual execution to commercial outcomes
- Lead, coach, and develop the visual merchandising team, fostering creative excellence, strategic thinking, and accountability
- Oversee all new visual merchandising installations and rollouts, ensuring seamless coordination and high standards from concept through execution
- Manage visual merchandising budget (CAPEX and OPEX) tightly, developing, aligning with leadership, and optimizing timelines
- Maintain and nurture relationships with visual merchandising vendors known for excellence in execution and creativity
- Develop and execute visual storytelling initiatives that drive client re-engagement and rediscovery of the full product catalogue
Qualifications
- 12–15+ years of progressive experience in Visual Merchandising with significant leadership responsibility in luxury retail environments
- Proven ability to define and execute visual merchandising strategies across multi-channel environments (retail, wholesale, travel retail, corporate)
- Strong strategic thinking skills with the ability to translate creative vision into structured, actionable plans and roadmaps
- Demonstrated experience managing complex projects, including large-scale installations and rollouts across multiple locations
- Exceptional cross-functional leadership and stakeholder management skills, with proven ability to collaborate globally
- Ability to connect visual merchandising initiatives to commercial performance metrics and client experience outcomes
- Exceptional communication skills with the ability to influence and persuade at all organizational levels
- Strong design sensibility and demonstrated appreciation for French culture, art, nature, and cultural expression
- Proficiency in Adobe Creative Suite (Illustrator, InDesign) and Microsoft Office
- Physical capability to actively manage hands-on visual merchandising execution, including fixture movement, prop placement, and installation work up to 35 pounds
Skills
Experience
Candidate should possess 12–15+ years of progressive visual merchandising experience, with at least 5–7 years in a leadership or senior strategic role within the luxury retail sector. Previous experience defining and executing visual merchandising strategies across multiple channels (retail, wholesale, travel retail) is essential. Demonstrated success in managing major installations, new store openings, and large-scale regional or multi-regional rollouts is required. A track record of collaborating with global teams, managing complex stakeholder relationships, and translating corporate strategy into regional execution is expected.
Education
No specific degree requirement is stated; however, a background in Visual Merchandising, Retail Design, Interior Design, Fine Arts, or a related discipline is preferred. Professional certifications or advanced training in visual merchandising, retail strategy, or project management would strengthen candidacy.
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Culture
Diptyque’s workplace culture is shaped by its Parisian artistic heritage, combining creative expression with a meticulous approach to fragrance, design and storytelling. Across its métiers, the Maison places emphasis on curiosity, craftsmanship and attention to detail, inviting employees to bring its distinctive universe to life through thoughtful client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diptyque, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Visual Merchandising Director», «Visual Merchandising Director, Americas Region», «Senior Visual Merchandising Director», «Visual Strategy and Merchandising Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.