- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Oct 19, 2026
About Diptyque
Founded in Paris in 1961 by Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant, Diptyque is a fragrance and lifestyle maison distinguished by its artistic heritage, imaginative storytelling and exacting craftsmanship. From its historic boutique at 34 Boulevard Saint-Germain, the house has cultivated an international presence through perfumes, scented candles and objects for the home. As an employer, Diptyque brings together talents across fragrance development, design, retail and corporate functions, united by an appreciation for beauty and the sensory experience. Its distinctive universe offers professionals the opportunity to contribute to a Parisian maison where creativity, attention to detail and thoughtful client relationships underpin the brand’s identity.
Diptyque seeks a Business Development Assistant Manager based in Seoul to liaise between its Paris headquarters and the local distributor, supporting domestic and duty-free markets. The role covers sales development, team coaching, merchandising, training, competitive intelligence and customer feedback coordination, with regular travel within South Korea.
Role & Responsibilities
- Develop sales and brand visibility in line with brand objectives and strategy by monitoring sales performance in each market.
- Maintain a strong field presence and assess brand performance by point of sale and product category.
- Analyze market and brand KPIs with the local team—including sell-out, wholesale, sell-in, stock and investments—and jointly implement corrective action plans where necessary.
- Ensure sales staff in the area have strong brand and product knowledge and deliver excellent in-store service to enrich the customer experience.
- Coach and guide teams, providing the support needed to maximize performance across stock, testers, gifts with purchase and visibility.
- Train local visual merchandising and brand management teams on Diptyque’s merchandising policy.
- Ensure accurate planogram implementation and compliance with merchandising guidelines at each point of sale.
- Ensure promotional activations are properly implemented and reported to headquarters.
- Optimize stock levels and ensure assortments are respected across brick-and-mortar and online channels.
- Identify and report training needs in collaboration with the Area Manager and Training Department.
- Act as the training liaison with the local point-of-sale team, mastering the brand, its products and categories, and the sales ritual.
- Closely monitor mystery-shopping campaigns and results, and establish corrective action plans to achieve the best ACE index and customer experience at points of sale.
- Identify new brands, competitor launches and novelties.
- Analyze consumer needs.
- Serve as the dedicated contact for customer feedback across the zone.
- Coordinate feedback between Diptyque customer service, production and distributors.
Qualifications
- At least 2 years of experience, excluding internships and work-study programs; ideally gained in perfumes and cosmetics or luxury, and in an international environment.
- Passionate and dynamic, with excellent presentation and recognized enthusiasm.
- Autonomous and organized, with the ability to manage multiple projects and demonstrate versatility, anticipation and adaptability.
- Entrepreneurial spirit, a taste for challenge and an ability to thrive in a constantly changing international environment.
- Speak Korean and English; French is an advantage.
- Able to travel regularly within the South Korean market.
Skills
Experience
At least 2 years, excluding internships or work-study programs; ideally in perfumes and cosmetics or luxury, and in an international environment.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Diptyque’s workplace culture is shaped by its Parisian artistic heritage, combining creative expression with a meticulous approach to fragrance, design and storytelling. Across its métiers, the Maison places emphasis on curiosity, craftsmanship and attention to detail, inviting employees to bring its distinctive universe to life through thoughtful client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diptyque, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Business Development Manager», «Sales Development Assistant Manager», «Assistant Market Development Manager», «Assistant Commercial Development Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.