Diesel Senior PPC Specialist
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- €40,000–45,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 5, 2026
About Diesel
Diesel, a prominent name in the denim and casual fashion industry, has consistently been at the forefront of innovation, setting trends and redefining the luxury market. As part of the OTB Group, Diesel operates globally, with a presence in over 80 countries and more than 400 company-owned stores. The brand is renowned for its premium casual wear and its commitment to delivering exceptional customer experiences.
Diesel seeks Senior PPC Specialist in Milan to lead paid media campaigns across Google Ads, Meta, and Bing. €40K–€45K annual + incentive.
Role & Responsibilities
- Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo platforms
- Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
- Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
- Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
- Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
- Support the development and execution of paid media strategies for new international markets and audience segments
- Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
- Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
Qualifications
- Minimum 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations
- Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms
- Experience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager
- Previous experience in the fashion, luxury, or e-commerce industry is highly desirable
- Strong analytical mindset with exceptional attention to detail
- Ability to interpret and work with large datasets
- Fluent English; native or professional proficiency in Italian is a plus
Skills
Experience
Minimum 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations. Background in fashion, luxury, or e-commerce is highly desirable.
Education
Not specified
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Compensation
The base compensation for this position ranges from EUR 40,000 to EUR 45,000 per annum.
Benefits
Flexible working hours and smart working options, supplementary health insurance, supplementary pension plan, exclusive discounts on OTB Group brands' products, Ticket Restaurant (meal vouchers), continuous learning and professional development opportunities, work-life balance initiatives, corporate volunteering initiatives, diversity and inclusion policies
Culture
Diesel fosters a dynamic and inclusive workplace culture that values creativity, innovation, and collaboration. The brand encourages personal and professional growth, empowering employees to contribute to its legacy of excellence in the fashion industry.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diesel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Paid Media Manager», «Senior Search Marketing Specialist», «Paid Search Campaign Manager», «Senior Digital Advertising Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.