About Devialet
Founded in Paris in 2007, Devialet is a French audio technology company distinguished by its proprietary acoustic engineering and sculptural product design. Renowned for its Phantom speakers and Expert amplifiers, the brand brings together scientific research, technological innovation and a refined approach to listening. As an employer, its activities span engineering, industrial design, software development, manufacturing, marketing and retail, connecting technical expertise with the expectations of a discerning international clientele. Devialet represents a distinctive career setting for professionals drawn to the intersection of sound, design and premium consumer technology, with acoustic performance at the heart of its identity.
Devialet seeks a B2B and Licensing Marketing Executive in Shenzhen to manage partner campaigns, events, localized content, media relations, regional marketing operations, budgets, vendors, and performance reporting. The role is full-time, with occasional remote work authorized, and requires regional travel as business needs require.
Role & Responsibilities
- Evaluate, plan, and refine product launch and campaign proposals from B2B and licensing partners, securing internal alignment, resources, and budget.
- Safeguard Devialet’s brand values, territory, and global guidelines across regional marketing and communications activities.
- Lead the design and execution of partner-led events, including product launches, pop-up stores, and trade show booths.
- Represent Devialet at industry networking and presentation opportunities.
- Collaborate with internal stakeholders, particularly the global Licensing team, and upper management to ensure smooth project delivery.
- Develop, localize, and review marketing copy, imagery, and video promoting Devialet audio on licensee products, subject to Paris headquarters validation.
- Work with internal teams to drive social media engagement around licensee product launches on Chinese platforms (RED, WeChat, Weibo, and Douyin) and global channels (LinkedIn and Instagram).
- Curate licensee materials to feature products integrated with Devialet technology across internal marketing channels.
- Manage press materials, monitor regional media coverage, and produce comprehensive reports on licensed products; pitch products to industry media for reviews, testing, and dedicated coverage.
- Identify and adapt effective day-to-day marketing collateral, including digital ads, leaflets, social posts, and trade marketing tools.
- Manage regional marketing budgets and speaker inventory to maximize ROI.
- Oversee vendor relationships to optimize resources under the guidance of the APAC Supervisor and Paris Central team.
- Provide regular, detailed performance reports to regional leadership and global headquarters.
Qualifications
- At least 3 years of proven marketing and communications experience, specifically including event management and content creation within Mainland China.
- Experience in the luxury, premium consumer technology, or high-end lifestyle sectors is highly advantageous.
- International exposure or background is strongly preferred, along with sensitivity to premium brand positioning.
- Full bilingual proficiency in written and spoken English and Mandarin Chinese is required.
- Solid business acumen and excellent interpersonal and communication skills to build trust with partners, clients, and global teams.
- A highly creative, proactive, hands-on approach to problem-solving.
- Ability to thrive in a fast-paced environment with an entrepreneurial, team-oriented mindset.
- Willingness to travel regionally as business needs require.
Skills
Experience
At least 3 years of marketing and communications experience, including event management and content creation within Mainland China.
Workplace
This position is based in Shenzhen, Guangdong, China.
Explore jobs in China.
Culture
Devialet’s workplace culture is shaped by the meeting of advanced acoustic engineering and refined design, with a strong emphasis on innovation, precision and sound quality. Its environment brings technical and creative expertise together around a shared challenge: translating complex audio technologies into distinctive products and listening experiences.
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