DECIEM Senior Manager, Trade Marketing
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 22, 2026
DECIEM seeks a Senior Manager of Trade Marketing for North America to lead retail partnerships and drive brand strategy with Sephora and Ulta in New York.
Role & Responsibilities
- Establish and lead key elements of operational plans for North America Trade Marketing, acting as the primary regional lead for retailer marketing projects focused on Sephora and Ulta
- Develop and execute exclusive regional campaigns aligned with broader Americas business goals, with moderate oversight from Partnerships and Brand leadership
- Manage dedicated trade strategies across regional touchpoints, reducing tactical execution workload for core brand teams
- Oversee the regional education strategy with the Education Team, ensuring retail partners and in-store teams have best-in-class content, assets and training programs
- Lead retailer marketing and campaign support for emerging brand opportunities, including LooPha and NIOD, in alignment with Partnerships and Brand leadership
- Build and maintain strong relationships with senior brand and corporate leaders and key retail partners, using discussion and compromise to ensure seamless execution of trade marketing plans
- Collaborate with Account Partnership Marketing teams and field leaders to drive local social content, local relevancy, Retailer Co-op programs and large-scale experiential activations
- Lead Visual Merchandising projects by managing timelines, budgets and cross-functional partners to deliver fixtures and planograms on time and on budget
- Lead channel recommendation processes to capture regional needs, managing translations and localization with agencies
- Apply beauty industry and trade marketing expertise to execute the 4Ps (Product, Price, Place and Promotion) at point of sale, while tracking launch KPIs and creating comprehensive recaps
Qualifications
- 7+ years of equivalent experience in Trade Marketing, Account Marketing or Retail Marketing Communications within a B2B or Direct-to-Consumer environment
- 5+ years of people management and leadership experience, with the ability to organize work, allocate responsibilities, coach team members and support professional development
- Beauty industry expertise with experience managing key North American retail partners; Sephora or Ulta experience preferred
- Proven experience delivering successful integrated omnichannel campaigns, with a strong focus on retail execution including VM rollouts and retailer co-op programs
- Exceptional project management, interpersonal and communication skills, with the ability to manage multiple simultaneous projects and work cross-functionally at all levels
Skills
Experience
7+ years of equivalent experience in Trade Marketing, Account Marketing or Retail Marketing Communications within a B2B or Direct-to-Consumer environment, with 5+ years of people management and leadership experience. Beauty industry expertise with experience managing key North American retail partners is essential; experience with Sephora or Ulta is highly preferred.
Workplace
The role is situated in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like DECIEM, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Director», «Regional Trade Marketing Manager», «Account Partnerships Manager», «Retail Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.