DECIEM Communications Manager

About DECIEM

DECIEM, The Abnormal Beauty Company, is a Toronto-born global beauty innovator best known for The Ordinary and its radical commitment to transparency, science, and accessibility. As an employer, DECIEM offers a dynamic environment where laboratory rigour meets creative disruption, inviting talent across research, retail, operations, digital, and corporate functions to challenge conventions with purpose. Now part of The Estée Lauder Companies, the brand combines entrepreneurial energy with international scale, fostering collaboration, inclusion, and continual learning. Employees contribute to a mission that reshapes beauty through honest communication, thoughtful formulation, and a culture that values curiosity and accountability.

DECIEM seeks a Communications Manager for Emerging Markets in EMEA to lead regional strategy execution, localization, PR and influencer programs, reporting, crisis protocols and local team development. The role reports to the Head of Communications EMEA and partners with regional teams on launches, brand integrity and impact communications.

Role & Responsibilities

• Serve as the liaison between regional communications strategy and market execution across Emerging Markets, including the Middle East, Turkey, India and Africa, working through local execution teams.
• Localize and adapt global and regional toolkits—including narratives, messaging, press materials and influencer guidelines—for cultural relevance and platform requirements.
• Lead and guide local teams and/or PR agencies across assigned markets, setting briefs, KPIs and calendars, conducting performance reviews and planning budgets.
• Set high standards and ensure consistency across markets by providing playbooks, frameworks, coaching and feedback.
• Oversee press office activity through partners, including media strategy, pitch angles, evergreen storytelling, spokesperson briefings and interview preparation.
• Establish the influencer program framework, including tiering, content formats and brand-safety checks, and approve market plans.
• Set principles for product seeding and sampling, and oversee allocations through local teams.
• Collaborate with partners on events and brand activations, defining objectives and success criteria and conducting post-event reviews.
• Oversee implementation of the affiliation strategy across direct-to-consumer and retail channels.
• Coordinate the creation and adaptation of press and communications assets for the market cluster, maintaining asset and artwork quality, version control and translations.
• Monitor cultural trends, social conversations and competitor activity to identify timely opportunities and strengthen local positioning.
• Own reporting for assigned markets; consolidate market results and insights into the regional dashboard, recommend optimizations and share best practices.
• Establish issues and crisis protocols and escalation paths with local markets, DECIEM leadership and Legal.
• Guide and coach local affiliate communications teams within the assigned market scope.
• Partner with Partnerships and Brand EMEA teams to align launch plans and priorities with business targets while protecting brand integrity.
• Support the Impact team in incorporating its approach into communications where relevant.

Qualifications

• At least 5 years of equivalent work experience in Communications or PR; beauty and regional experience are a plus.
• At least 2 years leading agencies, people or matrix teams across multiple markets.
• Strong background in PR and influencer management, with event orchestration experience.
• Detail-oriented, able to thrive in a fast-paced environment, and a creative thinker.
• Excellent written and verbal communication skills, with strong planning, prioritization and stakeholder management capabilities.
• Highly collaborative, cooperative and creative team player.
• Fluent English required; Spanish and Italian are a plus.

Skills

Experience

At least 5 years of equivalent work experience in Communications or PR; at least 2 years leading agencies, people or matrix teams across multiple markets.

Culture

DECIEM fosters a bold, science-led culture where transparency, curiosity, and creative disruption shape the way teams work and grow. As an employer, it encourages people to challenge beauty conventions, collaborate across disciplines, and bring authenticity, inclusivity, and purpose to every innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.