David Yurman Brand Marketing Manager

About David Yurman

Founded in New York in 1980 by sculptor David Yurman and painter Sybil Yurman, David Yurman is an American luxury jewelry house distinguished by its artistic heritage and iconic Cable design. Blending sculptural form, exceptional materials, and meticulous craftsmanship, the brand brings a distinctive creative perspective to fine jewelry. As an employer, it encompasses disciplines ranging from jewelry design and product development to retail, client services, and corporate functions. Its professional environment connects artistic expression with the exacting standards of luxury, inviting employees to contribute to a shared legacy of design innovation while cultivating enduring relationships with a discerning clientele.

Role & Responsibilities

• Develop and execute 360° campaign strategies for men's product launches and key business moments.
• Define campaign objectives, audiences, messaging and channel approaches to maximize reach, engagement and conversion.
• Lead end-to-end campaign execution across paid, owned and earned channels, including media, social, site, CRM, retail and VIC.
• Align Marketing, Creative, eCommerce, Retail, Product and Visual teams around campaign execution.
• Manage timelines, deliverables and in-flight optimization with cross-functional partners, including launch plans and recaps.
• Own campaign content strategies and creative briefs for key moments.
• Partner with Creative teams to guide asset development across formats and channels.
• Optimize content by channel using performance insights while ensuring it reflects David Yurman's brand codes.
• Provide strategic oversight of media plans across awareness, consideration and conversion in partnership with the media team.
• Partner with Media and Analytics teams to align campaign strategy, investment and performance goals.
• Guide optimization strategies based on real-time performance and audience insights.
• Partner with Brand Strategy and Insights to craft compelling narratives for men's collections.
• Ensure campaign outputs reflect David Yurman's standards of craftsmanship, innovation and timeless design, maintaining consistency and excellence across consumer touchpoints.
• Build a deep understanding of men's luxury consumers, the competitive landscape and category dynamics.
• Identify growth opportunities and support expansion across key markets.
• Define KPIs and measure campaign success across channels.
• Partner with Analytics to deliver actionable insights and continuous optimization.
• Lead test-and-learn initiatives to improve creative, audience and channel effectiveness.
• Establish brand media measurement frameworks, KPIs and reporting methodologies to evaluate media effectiveness and ROI.
• Analyze media performance data, provide insights and make data-driven optimization recommendations with the media team.
• Continuously monitor brand media campaigns, conduct A/B testing and iterate to enhance performance and impact.
• Prepare regular reports and presentations communicating brand performance, trends and recommendations to key stakeholders.

Qualifications

• 6–8+ years of experience in brand marketing, preferably in luxury, fashion or consumer goods.
• Proven experience leading integrated campaigns and developing content briefs.
• Strong understanding of full-funnel media strategy and performance marketing.
• Demonstrated cross-functional leadership and project management skills.
• Strategic, analytical thinker with strong storytelling capabilities.
• Deep understanding of consumer behavior in the luxury market, with a focus on the men's category.

Skills

Experience

6–8+ years in brand marketing, preferably in luxury, fashion or consumer goods.

Compensation

The base compensation for this position ranges from USD 115,000 to USD 130,000 per annum.

Benefits

Eligible employees may receive healthcare benefits, a 401(k) plan, a bonus, employee discounts, Summer Fridays for corporate roles, generous paid time off and sick time.

Culture

David Yurman’s workplace culture is rooted in the artistic partnership of its founders, blending a sculptor’s eye for form with a painter’s sensitivity to color. As a family-founded American luxury jeweler, the brand places craftsmanship, creativity, and attention to detail at the heart of its professional environment. Its teams bring this artistic heritage to life through distinctive design and a refined, personal approach to client service.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.