- Location
- Mendrisio Ticino Switzerland
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- High Jewelry
- Posted
- Oct 23, 2026
About Damiani
Founded in Valenza in 1924 by Enrico Grassi Damiani, Damiani is an Italian fine jewellery house distinguished by its family heritage, goldsmithing expertise and expressive design. Its identity unites the precision of traditional craftsmanship with a contemporary vision of luxury, sustained by an international presence. As an employer, Damiani brings together creative, technical and commercial disciplines, with opportunities spanning jewellery design, production, retail and corporate functions. The house appeals to professionals who value meticulous execution, enduring client relationships and the cultural significance of exceptional jewellery, offering a context in which Italian savoir-faire and commercial ambition are closely intertwined.
Damiani Group seeks a Social Media Manager in Mendrisio, Switzerland, to oversee global social media for Damiani and Baume & Mercier, combining brand-specific execution with Group-wide coordination. The role leads organic strategy, editorial planning, content and account management, digital integration and performance optimization.
Role & Responsibilities
- Define and implement the global organic social media strategy for Damiani and Baume & Mercier, aligned with each Maison’s brand positioning, identity and marketing objectives.
- Lead editorial planning and social media innovation, develop engaging brand storytelling, and identify opportunities across platforms, new channels and special projects.
- Coordinate the creation and delivery of high-quality, social-first content with creative teams, copywriters, agencies and local partners.
- Oversee global social media accounts, including publishing, scheduling and community management, integrating PR, influencers, creators, ambassadors and partnerships.
- Drive collaboration across Group brands and Maison teams, ensuring consistency with brand priorities, marketing campaigns and global communication guidelines.
- Partner with Group Digital Marketing and media agencies to align organic and paid strategies, and support local markets in adapting global guidelines to their needs.
- Monitor KPIs, audience growth and engagement, translating performance data into actionable insights to improve social media effectiveness.
- Conduct competitor benchmarking and trend analysis to identify opportunities, optimize content performance and strengthen each Maison’s digital presence.
Qualifications
- Degree in Marketing, Communications or a related field.
- Ideally 5–8 years of relevant social media management experience, preferably within luxury, fashion, jewellery, watchmaking or premium international brands.
- Proven experience managing social media strategies, editorial calendars and content production across multiple platforms.
- Strong creative sensitivity, an excellent understanding of luxury brand storytelling, and attention to visual and editorial quality.
- Solid knowledge of social media platforms, analytics and management tools.
- Ability to coordinate multiple stakeholders, agencies and projects while maintaining a hands-on approach to execution.
- Strong organizational skills, autonomy, initiative and an entrepreneurial mindset.
- Excellent communication, copywriting and interpersonal skills.
- Fluent written and spoken English; French and Italian are considered strong assets.
Skills
Experience
Ideally 5–8 years of relevant social media management experience, preferably within luxury, fashion, jewellery, watchmaking or premium international brands.
Education
Degree in Marketing, Communications or a related field.
Workplace
The successful candidate will be located in Mendrisio, Ticino, Switzerland, with easy access to Lugano.
Explore jobs in Ticino or in Switzerland.
Culture
Damiani’s workplace culture is rooted in its Italian family heritage and Valenza’s goldsmithing tradition, placing craftsmanship, precision and creativity at the heart of its professional identity. Its environment combines artisanal expertise with contemporary luxury, connecting employees through a shared commitment to exceptional jewellery and the preservation of the Maison’s distinctive style.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Damiani, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Marketing Manager», «Digital Content Manager», «Social Media Strategy Manager», «Social Channels Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.