Damiani Retail and Wholesale Sales Manager

Role & Responsibilities

• Propose and implement retail, wholesale and business development strategies for Damiani and Baume & Mercier across Mainland China, aligned with market strategy and long-term strategic and financial objectives.
• Manage day-to-day network activities to achieve short-term sales objectives and represent the brands at meetings, events and other work-related functions.
• Oversee all aspects of Damiani’s Retail Division and coordinate channel activities with headquarters and regional departments, including PR, Marketing, After Sales, Supply Chain and Shared Services.
• Develop and implement retail strategies to meet annual sales objectives across regular and high-jewelry businesses; lead and build a strong, high-performing retail team.
• Develop the high-jewelry business by identifying and nurturing VIP clients, and strengthen business stability through well-planned CRM strategies.
• Develop and maintain strong landlord relationships and coordinate with operations support teams to ensure retail excellence.
• Ensure retail staff understand new products, best practices, advertising campaigns, corporate policies, and local and global brand initiatives.
• Oversee Damiani’s Wholesale Division and selected Baume & Mercier accounts; coordinate channel activities with regional departments, including PR, Marketing, After Sales, Supply Chain and Shared Services.
• Develop and implement wholesale strategies to meet annual sales objectives; monitor the wholesale network by location, identify opportunities for new accounts, and close accounts as needed.
• Select appropriate wholesale dealers, establish wholesale strategies, and coordinate implementation among stakeholders.
• Ensure trade staff understand new products, best practices, advertising campaigns, corporate policies, and local and global brand initiatives.
• Identify business development opportunities across online and offline distribution and corporate deals; lead projects end to end to achieve business development objectives.
• Ensure timely sales collection and conduct annual credit reviews; closely monitor and report trade sales results.
• Provide management with sales analysis and distribution strategy reports; collaborate with the legal department on sales and distribution agreements; manage external correspondence related to retail and wholesale business.
• Maintain point-of-sale stock availability in line with brand guidelines and defined assortments, avoiding stock-outs on best sellers.
• Propose retailer replenishment orders based on assortments, sell-out and each point of sale’s potential.
• Roll out Booster, or an equivalent wholesale system, across the region and ensure retailers regularly update sell-out data.
• Deliver comprehensive brand and product training across the distribution network, online and offline and during point-of-sale visits.
• Optimize brand visibility by ensuring corporate guidelines are followed and negotiating additional visibility where possible.
• Coordinate trade activations at points of sale, including windows and podiums; implement sell-out strategies and account-level activation plans.
• Develop the brands’ market image in accordance with guidelines.
• Analyze monthly performance for each wholesale point of sale, including sell-in, sell-out, stock levels and product mix.
• Prepare point-of-sale reports after market visits, including competitor monitoring of visibility, ranking, trends, marketing activities and incentives.
• Support the Line Manager on strategy and budget; prepare product plans, allocations and distribution plans.
• Prepare weekly, monthly and quarterly sales estimates, monthly sales reports including inventory monitoring, and monthly and quarterly competitor reports.
• Analyze trade and internal product sales and development, and track sales trends by product and collection launch.

Qualifications

• Bachelor’s degree in Business Management or a similar field.
• More than 8 years of experience in retail, wholesale, account management and business development.
• Sales management experience in the jewelry or watchmaking industry is essential.
• Excellent written and verbal communication skills in Chinese and English.
• Intermediate to advanced proficiency in MS Excel and MS PowerPoint.

Skills

Experience

More than 8 years in retail, wholesale, account management and business development; sales management experience in the jewelry or watchmaking industry is essential.

Education

Bachelor’s degree in Business Management or a similar field.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.