- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury leather goods and accessories house, part of the Tapestry portfolio. The brand blends heritage craftsmanship with contemporary design and operates global retail, wholesale and digital channels. As an employer, Coach is known for fast-paced retail operations, an emphasis on client experience and opportunities for professional development within a global luxury group.
The Sales Associate serves as the front-line brand ambassador for Coach, delivering elevated, personalized shopping experiences while meeting personal and store sales targets. This role combines luxury retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue growth through product expertise, clienteling, and cross-selling.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Execute daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and properly stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required to support store operations
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Demonstrate openness to feedback and maintain a calm, professional demeanor under pressure
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems and basic computer skills including iPad and Mobile POS platforms
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally); ability to climb, bend, kneel, and maneuver both sales floor and stockroom
- Strong English language proficiency
- Luxury retail background (preferred)
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
Minimum 1+ years of sales experience, preferably within the luxury retail sector. A combination of relevant education and hands-on retail experience will be considered. Familiarity with omni-channel retail operations, digital clienteling, and social commerce platforms is valued.
Education
No specific educational qualification is mandated; a combination of high school diploma or equivalent and relevant retail experience is acceptable.
Culture
Coach fosters a performance-driven retail culture rooted in craftsmanship and contemporary design, where team collaboration and client focus are paramount. The workplace emphasizes professional development and internal mobility within the broader Tapestry group, alongside a commitment to diversity and inclusive service standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.