Coach Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- €45,000–65,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 17, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Store Manager role in Rotterdam, Netherlands – lead retail operations, drive sales, and build high-performing teams. €45,000–€65,000 annually.
Role & Responsibilities
- Lead the store to achieve sales, profitability, and productivity targets across all channels
- Execute strategic business plans whilst remaining responsive to evolving customer needs and local market trends
- Champion a service-first culture through personalized clienteling and exceptional customer experiences
- Resolve customer concerns with empathy, urgency, and professionalism
- Inspire, coach, and develop a diverse, high-performing team that thrives on collaboration
- Set clear goals, provide meaningful feedback, and celebrate individual and team achievements
- Recruit, onboard, and retain top talent aligned with Coach brand values
- Oversee daily operations including inventory management, payroll, and loss prevention
- Ensure visual merchandising and store presentation meet brand standards
- Optimize staffing and scheduling to meet business demands whilst delivering seamless service
- Foster an inclusive and welcoming environment where all team members feel valued and empowered
- Communicate effectively with team, peers, and corporate partners to align on strategic goals
- Serve as a brand ambassador for Coach in the store and throughout the community
Qualifications
- 1–6 years of leadership experience in retail or service industries; luxury or fashion background is advantageous
- Passion for leading people and building strong, motivated teams
- Deep commitment to delivering best-in-class customer experiences reflecting Coach's heritage and values
- Strong business acumen with focus on results and operational excellence
- Exceptional communication and interpersonal skills that foster trust and clarity
- Proficiency in Microsoft Office and experience with retail systems (labour management, inventory, and sales reporting tools)
- Knowledge of fashion trends and competitive market landscape; curiosity regarding digital engagement and social media
- Demonstrated ability to build strong vendor and community relationships
- Ability to thrive in a fast-paced environment
- Strong English language proficiency
Skills
Experience
1–6 years of leadership experience in retail or service industries; a combination of education and experience will be considered. Luxury or fashion background is preferred but not required.
Education
No specific educational qualification is mandated; relevant experience in retail leadership or service management will be considered equivalent.
Workplace
This position is based in Rotterdam, South Holland, Netherlands.
Compensation
The base compensation for this position ranges from EUR 45,000 to EUR 65,000 per annum.
Benefits
Inclusive and innovative working environment; internal mobility and career progression opportunities; 1 paid volunteering day per year with access to global project opportunities; learning and development through the Ambassador Programme; regular social events; equity, inclusion, and diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Store Manager», «Store Operations Manager», «General Manager - Retail», «Store Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.