Coach Store Manager
Coach is hiring a Store Manager in Hefei (Yintai) to lead boutique operations, drive sales and deliver luxury client experiences.
Overview
Coach is an American luxury house renowned for leather goods and modern accessories, operating globally across boutiques and department-store concessions. The brand is part of Tapestry, Inc., a parent company that houses several lifestyle and luxury labels; as an employer, Coach emphasizes craftsmanship, retail excellence and talent development across its international store network.
Role & Responsibilities
- Lead all store operations to achieve and exceed sales targets, KPIs and profitability objectives, with full accountability for store performance.
- Recruit, coach and develop a high-performing sales team; set objectives, conduct performance reviews and deliver regular training on product knowledge, clienteling and selling techniques.
- Cultivate an exceptional luxury guest experience through personalised clienteling, VIP service protocols and proactive relationship management.
- Own visual merchandising and standards execution in line with brand directives to maximise conversion and average transaction value.
- Manage inventory, stock replenishment and stock accuracy; oversee receiving, tagging, transfers and regular stock audits to minimise shrinkage.
- Prepare and submit timely operational and sales reports; analyse trends and implement corrective actions to drive improvement.
- Ensure compliance with company policies, loss-prevention procedures, cash handling and health & safety regulations.
- Coordinate local marketing initiatives and events in collaboration with regional marketing and CRM teams to grow clientele and brand presence.
Qualifications
- Proven leadership capability with excellent interpersonal and coaching skills.
- Strong commercial acumen with the ability to analyse sales metrics and translate insights into action.
- Exceptional customer service orientation and aptitude for high-touch luxury clienteling.
- Organisational rigour in store operations, inventory control and visual standards.
- Fluency in local language (Mandarin) is assumed; professional manner and polished presentation appropriate for luxury retail.
Experience
Typically requires several years (usually 3+ years) of progressive retail experience with at least 1–2 years in a managerial or supervisory role within premium or luxury fashion, demonstrating a track record of hitting sales targets and developing teams.
Education
Bachelor’s degree or equivalent in business, retail management, hospitality or a related discipline preferred.
Workplace
This position is based in Hefei, Anhui, China. Cerulean lists 16 open roles in Hefei, including 1 posted recently. The broader Anhui area accounts for 25 active listings on Cerulean, 1 of which are new. In China as a whole, Cerulean currently features 1.797 open positions, with 42 posted this week.
Culture
Coach combines American design heritage with contemporary luxury retailing, offering a fast‑paced boutique environment where commercial discipline and polished client service are rewarded. The brand fosters a collaborative, customer‑centric culture with an emphasis on professional development for retail leaders.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.