Coach Senior Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Contribute to store sales, productivity and service goals through Coach selling skills and service training.
• Meet personal sales and productivity goals while delivering service that meets or exceeds expectations.
• Represent Coach as a brand ambassador and consistently exceed customers’ needs.
• Understand how individual productivity affects store performance.
• Model sales behaviours taught in company training, including omnichannel selling and virtual selling services.
• Maintain high energy on the sales floor and consistently achieve sales goals.
• Serve multiple customers simultaneously.
• Anticipate and meet customers’ needs, delivering service in accordance with Coach Experience standards.
• Participate as a team member and encourage the team to meet and exceed performance standards.
• Help build a team culture where everyone can show up as themselves and feel seen and heard.
• Champion company initiatives, support management decisions and drive outstanding customer service.
• Demonstrate professional ethics.
• Engage customers in signing up for brand marketing and clienteling communications to encourage repeat purchases and loyalty.

Qualifications

• Previous management experience in a luxury retail service environment is preferred; a combination of education and experience will be considered.
• Current knowledge of fashion trends and the competitive marketplace.
• Experience operating POS systems, basic computer proficiency with iPads, laptops and Mobile POS, walkie-talkie use, and the ability to read price and release sheets.
• Ability to communicate effectively with customers and the team, both orally and in writing.
• Ability to manoeuvre around the sales floor and meet moderate stockroom lifting and store-climbing requirements.
• Ability to work a flexible schedule, including nights, weekends, peak busy seasons, high-traffic retail days and public holidays.
• Willingness to learn live-stream shopping techniques, introduce products and demonstrate their features and benefits, and work with the social selling team to create short videos on camera.
• Knowledge of social media and a keen understanding of trends across social media platforms.
• Ability to work in a fast-paced environment.
• Strong English language proficiency (for EU).

Skills

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.