Coach Senior Sales Associate

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Location
SingaporeCentralSingapore
Employment
Full-Time
Seniority
Senior
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
May 8, 2026

About Coach

Coach is an American luxury fashion house renowned for leather goods and accessible modern luxury, operating globally from its New York heritage. The brand is part of the Tapestry portfolio, a multi-brand luxury group; as an employer Coach emphasizes craftsmanship, contemporary design and omnichannel retail excellence.

Coach Senior Sales Associate in Singapore — full-time retail role driving omnichannel sales, clienteling and social selling for the Coach brand.

Role & Responsibilities

  • Drive personal and store sales performance by meeting and exceeding assigned sales and productivity targets.
  • Act as a brand ambassador, consistently delivering the Coach Experience and modelling professional sales behaviours taught in company training.
  • Execute omni-channel selling and virtual selling services, including appointment selling, Mobile POS and remote client interactions.
  • Maintain high energy and visibility on the sales floor while servicing multiple customers simultaneously and anticipating their needs.
  • Deliver personalised clienteling communications and actively acquire customer data to drive repeat purchases and loyalty.
  • Collaborate as a team member to encourage, coach and motivate colleagues to meet and exceed performance standards.
  • Support and champion company initiatives and management decisions to ensure outstanding customer service.
  • Contribute to a team culture that values inclusion—ensuring colleagues and customers feel seen and heard—and demonstrate professional ethics at all times.

Qualifications

  • Previous management or supervisory experience in a luxury retail or premium service environment preferred; a combination of education and experience will be considered.
  • Current knowledge of fashion trends and competitive landscape.
  • Proven competency with POS operation, Mobile POS, iPad and laptop use; basic computer literacy required.
  • Practical experience using walkie-talkies, reading price/release sheets and performing moderate stockroom lifting.
  • Excellent verbal and written communication skills; ability to engage customers and coordinate with the team.
  • Willingness to work a flexible schedule including nights, weekends and public holidays.
  • Eagerness to learn live stream shopping techniques and to participate in short-form social selling content.
  • Familiarity with social media trends and platforms and ability to leverage them for customer engagement.

Skills

POS Mobile POS iPad laptop walkie-talkie omni channel sales virtual selling services live stream shopping social media platforms clienteling communications Customer Data Acquisition

Experience

Experience in luxury or premium retail sales is required; prior frontline supervisory or management experience is preferable. Demonstrated success in meeting sales targets, omni-channel selling and clienteling is highly valued.

Education

Secondary education completed; diploma or certificate in retail, fashion or commerce preferred but not mandatory.

Workplace

The successful candidate will be located in Singapore, Central, Singapore.

Culture

Coach fosters a creative, inclusive and customer-centric work environment grounded in craftsmanship and modern luxury. As part of the Tapestry family, the brand prioritises collaboration, professional development and an optimistic, diverse workplace culture.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Sales Advisor», «Senior Client Advisor», «Lead Retail Associate», «Retail Sales Senior», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.