Coach Senior Sales Associate

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Location
South Korea
└Gyeonggi-do
└Siheung
Employment
Full-Time
Seniority
Senior
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 15, 2026

About Coach

Coach is a globally recognised American fashion house renowned for its leather goods, accessories and ready-to-wear, rooted in New York design heritage. As part of the Tapestry portfolio, Coach combines craft-led product development with a contemporary, inclusive brand voice and operates within a global house of luxury brands committed to innovation and diversity.

Coach — Senior Sales Associate in Siheung, South Korea. Drive sales, deliver elevated service and support omnichannel and social selling for the Coach outlet.

Role & Responsibilities

  • Deliver exceptional, brand-consistent customer service and act as an ambassador for Coach at all customer touchpoints.
  • Consistently meet or exceed personal sales and productivity targets and contribute to store performance.
  • Apply Coach sales methodologies including omnichannel selling and virtual selling to convert and retain clients.
  • Operate point-of-sale systems and support Mobile POS experiences while maintaining high energy on the sales floor.
  • Manage multiple customer interactions simultaneously and anticipate customers’ needs to personalise the shopping experience.
  • Drive clienteling and customer data acquisition to grow repeat purchase and loyalty communications.
  • Support and participate in live-stream shopping and short-form social content creation to amplify product storytelling.
  • Foster a collaborative team culture, encourage colleagues to meet performance standards, and champion company initiatives.
  • Adhere to professional ethics and Coach Experience service standards in all interactions.

Qualifications

  • Previous management experience in a luxury retail environment preferred; a combination of education and relevant experience will be considered.
  • Current knowledge of fashion trends and the competitive marketplace.
  • Proven ability to operate POS systems and Mobile POS on devices such as iPad and laptop; comfortable using walkie-talkies and reading price/release sheets.
  • Excellent oral and written communication skills; able to engage customers and collaborate with team members.
  • Physical capability to perform moderate stockroom lifting and manoeuvre the sales floor safely.
  • Willingness to work a flexible schedule, including nights, weekends and public holidays.
  • Demonstrated interest in social selling, live-stream formats and short-form video content creation.
  • Experience or aptitude for client data capture to support marketing and clienteling programmes.
  • Strong English language proficiency.

Skills

POS Mobile POS iPad laptop walkie-talkie omnichannel selling virtual selling clienteling live stream shopping social media platforms

Experience

Established track record in retail sales within a fashion or luxury environment is required; previous supervisory or management experience in luxury retail is preferred.

Education

High school diploma or equivalent is required; a vocational qualification or degree in fashion, retail, business or a related discipline is preferred.

Workplace

The role is situated in Siheung, Gyeonggi-do, South Korea — conveniently close to Seoul.

Culture

Coach positions creativity, craftsmanship and inclusivity at the centre of its workplace culture, encouraging employees to bring individual perspectives to the brand. As part of Tapestry, the company emphasises innovation, collaboration and a commitment to equity and diversity across its global teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Sales Advisor», «Senior Client Advisor», «Lead Sales Associate», «Luxury Retail Specialist», «Client Relations Senior Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.