Coach Senior Sales Associate
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- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 30, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Senior Sales Associate in Seoul – luxury retail role combining omni-channel sales and social media engagement at Hyundai COEX.
Role & Responsibilities
- Understand individual productivity's impact on overall store performance and actively contribute to achieving sales and service goals
- Model Coach selling behaviours and service standards, including omni-channel sales and virtual selling services taught in company training programmes
- Maintain high energy and professional presence on the sales floor while managing multiple customers simultaneously
- Consistently anticipate and meet customer needs, delivering service that exceeds Coach Experience standards
- Actively engage customers in brand marketing and clienteling communications to drive repeat purchase and loyalty through customer data acquisition
- Demonstrate proficiency with POS systems, iPad/laptop operations, mobile POS, and ability to read price and release sheets
- Participate in live stream shopping initiatives, introducing products and demonstrating features/benefits on camera
- Collaborate with the social selling team to create short-form video content and leverage social media trends
- Contribute to building an inclusive team culture in which all members feel seen and heard
- Champion company initiatives and support management decisions while driving outstanding customer service
- Work flexible schedules including nights, weekends, peak seasons, and public holidays to meet business demands
- Demonstrate professional ethics and act as a brand ambassador in all customer interactions
Qualifications
- Previous management experience in a luxury retail service environment preferred; combination of education and experience will be considered
- Current knowledge of fashion trends and competitive marketplace positioning
- Proficiency with POS systems, basic computer literacy (iPad, laptop, mobile POS), and walkie-talkie operation
- Demonstrated ability to read price sheets and release documentation
- Effective oral and written communication skills with customers and team members
- Physical capability to work a retail sales floor, manage stockroom lifting, and perform store climbing tasks
- Strong English language proficiency
- Ability to work in a fast-paced, dynamic retail environment
Skills
Experience
Previous experience in luxury retail sales or customer service is preferred. Experience with multi-channel sales platforms and digital selling tools is advantageous. Familiarity with social media marketing and influencer-style selling approaches is valued.
Education
High school diploma or equivalent; advanced education in fashion, business, or hospitality is a plus but not required. Combination of relevant work experience and education will be considered.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Senior Retail Associate», «Brand Ambassador», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.