- Location
- Bundang Gyeonggi South Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury house renowned for leather goods and contemporary accessories. As part of Tapestry, Inc., the brand combines heritage craftsmanship with a modern, fashion-forward retail strategy and operates globally across flagship stores, department store concessions, and e‑commerce channels.
Coach seeks a Senior Sales Associate to drive store performance through exceptional customer service and consistent sales achievement in a luxury retail environment. The successful candidate will act as a brand ambassador, applying omni-channel sales techniques including live stream shopping and virtual selling, while fostering an inclusive team culture and building customer loyalty through data-driven clienteling initiatives.
Role & Responsibilities
- Understand and leverage individual productivity metrics to contribute to store performance goals
- Serve as a brand ambassador embodying Coach values and vision to consumers
- Model sales behaviors taught in company training programmes, including omni-channel sales and virtual selling services
- Maintain high energy and engagement on the sales floor
- Consistently achieve personal and team sales goals
- Manage multiple customer interactions simultaneously with professionalism and attentiveness
- Anticipate and exceed customer needs through active listening and product expertise
- Deliver exceptional service aligned with Coach Experience standards
- Participate as a collaborative team member, encouraging peers to meet and exceed performance targets
- Foster an inclusive team culture where all members feel valued and heard
- Champion company initiatives and support management decisions with a commitment to outstanding customer service
- Engage customers in brand marketing and clienteling communications to drive repeat purchases and loyalty
- Demonstrate professional ethics and integrity in all interactions
Qualifications
- Previous management or supervisory experience in a luxury retail service environment
- Current knowledge of fashion trends and competitive marketplace dynamics
- Proficiency with POS systems and basic computer competency (iPad, laptop, Mobile POS)
- Experience with walkie-talkie communication and ability to read price and release sheets
- Strong verbal and written communication skills
- Ability to work flexibly including nights, weekends, and public holidays
- Willingness to master live stream shopping techniques and product demonstration
- Social media awareness and understanding of digital trends
- Strong English language proficiency
Skills
Experience
Previous management experience in a luxury retail service environment is preferred; a combination of education and practical retail experience will be considered.
Education
Not specified; education level is flexible depending on relevant retail experience and skill demonstration.
Workplace
This position is based in Bundang, Gyeonggi, South Korea, within easy reach of Seoul.
Explore jobs in South Korea.
Culture
Coach emphasises craftsmanship, modern design and elevated customer service within a collaborative retail environment. As part of Tapestry, employees encounter a fast-paced, brand-driven culture that values creativity, client engagement and continuous development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Senior Retail Associate», «Client Advisor», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.