Coach Senior Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Consistently achieve personal and team sales goals while maintaining high energy on the sales floor
• Model Coach selling behaviours and omni-channel sales techniques, including virtual selling and live stream shopping facilitation
• Manage multiple customers simultaneously whilst delivering service aligned with Coach Experience standards
• Act as a brand ambassador and champion of company initiatives, driving outstanding customer service and supporting management decisions
• Engage customers in brand marketing and clienteling communications, actively acquiring customer data to drive repeat purchase and loyalty
• Demonstrate proficiency with POS systems, iPad/laptop, Mobile POS, and store communication equipment (walkie-talkies)
• Participate as a committed team member, fostering an inclusive culture where all colleagues feel seen and heard
• Anticipate and exceed customer needs through continuous understanding of fashion trends and competitive marketplace positioning
• Support live stream content creation and social selling initiatives, introducing products and demonstrating features before the camera
• Contribute to store operations including stockroom duties and flexible scheduling to meet peak season and high-traffic retail requirements

Qualifications

• Previous management or supervisory experience in a luxury retail service environment (preferred)
• Demonstrated proficiency with POS systems, basic computer literacy (iPad, laptop, Mobile POS), and ability to interpret price and release sheets
• Current knowledge of fashion trends and competitive marketplace awareness
• Strong social media knowledge with keen understanding of trends across social platforms
• Ability to work flexibly, including nights, weekends, peak seasons, and public holidays
• Fluency in English (required for this role in Mainland China context)
• Ability to meet moderate stockroom lifting and store climbing requirements; capable of maneuvering sales floor with agility

Skills

Experience

Previous management experience in a luxury retail service environment is preferable; however, a combination of relevant retail experience and demonstrated sales aptitude will be considered. Candidates should display proficiency with modern retail technology platforms and a proven track record of achieving sales targets in fast-paced, customer-centric environments.

Education

Not specified; a combination of relevant retail experience and foundational education will be considered.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.