Coach Senior Sales Associate
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- £31,200–33,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 16, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Senior Sales Associate in London: £31,200–£33,000 annually. Drive luxury retail sales and customer experiences.
Role & Responsibilities
- Understand how individual productivity impacts overall store performance and contribute to achieving store sales and productivity goals
- Represent Coach as a brand ambassador and model professional conduct that embodies the Coach brand values
- Apply Coach-specific selling skills and service training, including omnichannel and virtual selling techniques
- Maintain high energy and enthusiasm on the sales floor while serving multiple customers simultaneously
- Consistently meet and exceed personal sales targets and performance objectives
- Anticipate and address customer needs proactively while delivering service aligned with Coach Experience standards
- Champion Coach initiatives, support management decisions, and drive outstanding customer service ownership
- Participate actively as a team member, fostering an inclusive culture where all employees feel seen and heard
- Engage customers in brand marketing and clienteling communications to drive repeat purchase and loyalty
- Demonstrate eagerness to learn and participate in live stream shopping, product demonstrations, and social selling video content creation
Qualifications
- Previous management experience in a luxury retail service environment is preferable; a combination of education and experience will be considered
- Current knowledge of fashion trends and competitive market positioning
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Strong English language proficiency
- Ability to communicate effectively with customers and team members, both orally and in writing
- Social media knowledge and keen understanding of trends across social media platforms
- Physical capability to navigate sales floor and meet moderate stockroom lifting and store climbing requirements
Skills
Experience
Previous experience in luxury retail sales or customer service is preferable. Candidates should demonstrate a track record of meeting or exceeding sales targets in a fast-paced retail environment and possess practical experience with POS systems and basic digital tools.
Education
No specific educational qualification is mandated; however, high school diploma or equivalent is expected. A combination of professional retail experience and practical knowledge may substitute for formal qualifications.
Workplace
This position is based in London, England, UK.
Compensation
The base compensation for this position ranges from GBP 31,200 to GBP 33,000 per annum.
Benefits
Paid volunteering day per year, learning and development opportunities through Ambassador Programme, attractive employee discount, compelling incentive programme, internal mobility and career progression, regular social events, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Senior Client Advisor», «Luxury Sales Representative», «Client Experience Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.