Coach Senior Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Understand and leverage individual productivity metrics to drive store performance and financial goals
• Exemplify Coach brand values through authentic ambassador behaviour and customer interactions
• Model and implement advanced sales techniques including omni-channel selling, virtual services, and live-stream shopping
• Maintain elevated energy and professionalism on the sales floor while simultaneously managing multiple customer engagements
• Consistently exceed personal sales targets and key performance indicators
• Manage customer data acquisition by actively engaging clients in brand marketing and clienteling communications to enhance loyalty and repeat purchase
• Deliver service experiences that meet or exceed Coach Experience standards for all customer interactions
• Collaborate as a committed team member and champion peer engagement in achieving and surpassing performance benchmarks
• Foster an inclusive team culture in which colleagues are empowered to bring their authentic selves and feel valued
• Champion and support management initiatives while driving operational excellence and outstanding customer service
• Demonstrate unwavering professional ethics and integrity in all business interactions

Qualifications

• Previous management experience in a luxury retail service environment (preferred; relevant retail experience considered)
• Current knowledge of fashion trends, competitive landscape, and emerging luxury retail dynamics
• Demonstrated proficiency with point-of-sale (POS) systems, Mobile POS, iPad/laptop applications, walkie-talkie communication, and ability to interpret price sheets and release documentation
• Effective oral and written communication skills with both customers and team members
• Physical capability to navigate a retail floor, manage moderate stockroom lifting, and execute climbing or reaching tasks as required
• Flexibility to work variable schedules, including evenings, weekends, public holidays, and peak retail periods
• Competency in live-stream shopping techniques, product presentation, feature-benefit demonstration, and short-form video creation for social selling initiatives
• Strong social media literacy and demonstrated understanding of trend dynamics across digital platforms
• Proficiency in customer data acquisition, brand marketing communications, and clienteling best practices
• Ability to thrive in a high-paced retail environment

Skills

Experience

Previous management experience in a luxury retail service environment is preferable; however, a combination of relevant retail experience and demonstrated sales excellence will be considered. Candidates should have hands-on experience with point-of-sale systems and omni-channel retail environments, and ideally possess exposure to digital sales channels and social commerce platforms.

Education

No formal education requirement specified; secondary education or equivalent is typically expected in luxury retail roles of this level.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.