Coach Senior Sales Associate
- Employment
- Full-Time
London - Seniority
- Senior
- Compensation
- £31,200–33,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Senior Sales Associate in London. Luxury retail role combining sales excellence, customer service, and omnichannel engagement at flagship Regent Street location. £31,200–£33,000 annually.
Role & Responsibilities
- Achieve and exceed personal sales and productivity goals while contributing to overall store performance targets
- Deliver service experiences that consistently meet or exceed Coach Experience standards
- Model sales behaviors and techniques taught in company training programmes, including omnichannel and virtual selling services
- Maintain high energy on the sales floor and manage multiple customer interactions simultaneously
- Anticipate and address customer needs with professionalism and attentiveness
- Actively engage customers in brand marketing and clienteling communications to drive repeat purchase and loyalty
- Participate in live stream shopping demonstrations, introduce products, and contribute to social content creation
- Serve as a brand ambassador and role model for team members and company initiatives
- Contribute to a team culture of inclusivity in which all colleagues feel seen and heard
- Demonstrate professional ethics and support management decisions in driving outstanding customer service
Qualifications
- Previous management experience in a luxury retail service environment (or equivalent combination of education and experience)
- Proficiency with POS systems, iPad/laptop and Mobile POS, walkie-talkie communication, and ability to read price and release sheets
- Current knowledge of fashion trends and competitive market landscape
- Effective written and oral communication skills with customers and team members
- Ability to work flexibly including nights, weekends, public holidays, and peak trading periods
- Physical capability to navigate the sales floor, perform stockroom lifting, and manage store climbing requirements
- Eagerness to learn live stream shopping techniques and develop social media selling capabilities
- Strong social media awareness and understanding of current trends across digital platforms
- Strong English language proficiency
- Ability to work effectively in a fast-paced, dynamic retail environment
Skills
Experience
Previous management experience in a luxury retail service environment is preferred. A combination of relevant retail experience and educational background will be considered. Demonstrated track record of consistently meeting and exceeding sales targets in a retail setting is advantageous.
Education
High school diploma or equivalent; further education in fashion, business, or retail management is advantageous but not required.
Workplace
This is a UK-based position.
Compensation
The base compensation for this position ranges from GBP 31,200 to GBP 33,000 per annum.
Benefits
Attractive employee discount; 1 paid volunteering day per year with opportunities to volunteer on global projects; internal mobility and career progression opportunities; Learning & Development opportunities through the Ambassador Programme; regular social events; Equity, Inclusion & Diversity initiatives including employee resource groups and regional inclusion councils; compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Retail Associate», «Senior Client Advisor», «Senior Sales Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.