Coach Senior Sales Associate
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- £29,120–32,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 7, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Senior Sales Associate in Cannock, UK. Drive luxury retail excellence with omni-channel sales expertise. £29,120–£32,000 annual salary.
Role & Responsibilities
- Drive individual and store productivity whilst understanding impact on overall retail performance
- Demonstrate consistently high-energy presence on the sales floor and model Coach selling behaviours across all channels, including omni-channel and virtual services
- Achieve and exceed personal sales targets whilst managing multiple customers simultaneously
- Anticipate and exceed customer needs by delivering service aligned with Coach Experience standards
- Participate as an engaged team member, encouraging colleagues to meet and exceed performance benchmarks
- Foster inclusive team culture in which all members feel valued, seen, and heard
- Support management initiatives and company decisions with ownership and accountability
- Actively engage customers in brand loyalty and clienteling communications to drive repeat purchase
- Demonstrate social media acumen and technical proficiency with POS systems, iPad/Mobile POS, walkie-talkies, and price release documentation
- Engage customers in live stream shopping opportunities and support content creation for social selling initiatives
- Maintain professional ethics and represent Coach with integrity to consumers and stakeholders
Qualifications
- Previous management experience in a luxury retail service environment or equivalent combination of education and experience
- Current knowledge of fashion trends and competitive market landscape
- Proficiency with POS operation and basic computer skills (iPad/laptop, Mobile POS)
- Ability to read and interpret price and release sheets
- Strong written and verbal communication skills
- Ability to work flexible schedules including evenings, weekends, and public holidays
- Eagerness to develop live stream shopping and social video content creation skills
- Demonstrated social media knowledge and understanding of emerging platform trends
- Capacity to work safely in stockroom environments with lifting and climbing requirements
- Ability to thrive in fast-paced retail environments
Skills
Experience
Previous management experience in a luxury retail service environment is preferred; however, a strong combination of education and relevant sales or customer service experience will be considered.
Education
No specific educational qualifications are stated; a combination of education and retail or customer service experience is acceptable.
Workplace
The role is situated in Cannock, England, UK — conveniently close to Birmingham.
Compensation
The base compensation for this position ranges from GBP 29,120 to GBP 32,000 per annum.
Benefits
Employee discount programme, 1 paid volunteering day per year with opportunities for global volunteer initiatives, learning and development opportunities via Ambassador Programme, internal mobility and career progression pathways, regular social events, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils, compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Senior Retail Associate», «Brand Consultant», «Client Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.