- Location
- Pangyo Gyeonggi South Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a globally recognized American luxury leather‑goods and accessories house, known for craftsmanship and contemporary design. The brand is part of Tapestry, Inc., a multi‑brand luxury apparel and accessories group, and operates a network of flagship stores and boutiques worldwide.
Coach seeks a Senior Sales Associate to drive sales performance and deliver exceptional customer service in a luxury retail environment. This role requires the ability to meet personal sales goals, embody the brand as an ambassador, and excel in both traditional and omni-channel selling. The successful candidate will leverage sales training and customer engagement techniques to consistently exceed service standards, manage multiple customers simultaneously, and support store team objectives.
Role & Responsibilities
- Achieve personal and store sales goals through strong consultative selling and omni-channel expertise
- Represent Coach as a brand ambassador and model the Coach Experience standards for all customer interactions
- Apply company sales training methodologies, including virtual selling and digital engagement techniques
- Maintain high energy and engagement on the sales floor while managing multiple customer relationships concurrently
- Anticipate and exceed customer needs through attentive service and product knowledge
- Execute POS operations and utilize technology tools including iPad, Mobile POS, and walkie-talkies
- Drive customer data acquisition and loyalty through enrollment in brand marketing and clienteling communications
- Participate in live stream shopping initiatives, product demonstrations, and social media content creation
- Support team cohesion by fostering an inclusive culture and encouraging colleagues to meet performance standards
- Champion company initiatives, support management decisions, and maintain professional ethical standards
Qualifications
- Previous experience in luxury retail or hospitality service environments
- Current knowledge of fashion trends and competitive marketplace landscape
- Proficiency with POS systems, basic computer skills (iPad, laptop, Mobile POS), and ability to read price/release sheets
- Strong written and verbal communication skills in English
- Physical capability to work on sales floor, manage stockroom lifting and store climbing as required
- Flexibility to work a variable schedule including nights, weekends, peak seasons, and public holidays
- Enthusiasm for social media engagement and understanding of current digital trends and platforms
- Demonstrated ability to work in fast-paced, high-traffic environments
Skills
Experience
Previous management experience in a luxury retail service environment is preferable. A combination of relevant retail or customer service experience with demonstrated sales achievement will be considered.
Education
High school diploma or equivalent; post-secondary education in retail management, business, or related field is advantageous but not required.
Workplace
This position is based in Pangyo, Gyeonggi, South Korea, within easy reach of Seoul.
Explore jobs in South Korea.
Culture
Coach cultivates a customer‑centric, design‑driven workplace that emphasizes craftsmanship, creativity and commercial acumen. Store teams operate in a fast‑paced retail environment that values personal development, brand education and collaborative service excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Customer Relations Associate», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.