Coach Senior Sales Advisor

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Understand how individual productivity impacts store performance and actively contribute to achieving collective sales, productivity, and service goals
• Model sales behaviors and techniques taught in company training programmes, including omni-channel selling, virtual services, and live-stream shopping
• Consistently achieve personal sales targets and maintain high energy on the sales floor throughout shifts
• Service all customers according to Coach Experience standards and anticipate customer needs consistently
• Work with multiple customers simultaneously while delivering personalised attention and building lasting relationships
• Actively engage customers in brand marketing communications and loyalty programmes to drive repeat purchase
• Participate as a collaborative team member, encouraging colleagues to meet and exceed performance standards and contributing to inclusive team culture
• Champion company initiatives and support management decisions with ownership of outstanding customer service
• Demonstrate professional ethics and represent Coach as a brand ambassador to all customers and stakeholders
• Prepare content for social selling initiatives and participate in short-form video production under guidance of the social selling team

Qualifications

• Previous management experience in a luxury retail service environment preferable, though a combination of education and operational experience will be considered
• Current knowledge of fashion trends and competitive marketplace dynamics
• Proficiency with POS systems, iPad/laptop and mobile POS terminals, walkie-talkie operation, and ability to read pricing and release sheets
• Strong written and verbal communication skills with diverse customer and team audiences
• Physical capability to maneuver the sales floor and meet moderate stockroom lifting and store-climbing requirements
• Demonstrated eagerness to learn live-stream shopping techniques and social media content creation
• Social media literacy and keen understanding of trends across major platforms
• Ability to work flexibly including nights, weekends, peak trading periods, and public holidays as required by business needs

Skills

Experience

Previous management experience in a luxury retail service environment is preferable; however, a combination of demonstrated retail experience, strong customer service background, and proven sales achievement will be considered as alternatives. Candidates should evidence proficiency in POS and digital retail tools, and comfort with evolving omni-channel retail practices including virtual and social selling channels.

Education

No specific formal education requirement stated; combination of secondary education and relevant retail or luxury goods experience will be evaluated on merit.

Workplace

Compensation

The base compensation for this position ranges from GBP 29,120 to GBP 32,000 per annum.

Benefits

Attractive employee discount; 1 paid volunteering day per year with opportunities to participate in global volunteer projects; internal mobility and career progression opportunities; learning and development through the Ambassador Programme; regular social events; Equity, Inclusion & Diversity initiatives including employee resource groups and regional inclusion councils; compelling incentive programme.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.