Coach Senior Manager, Visual Merchandising
- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Senior
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 11, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Korea seeks Senior Manager of Visual Merchandising in Seoul. Lead strategic merchandising execution, drive brand growth, and build high-performing teams.
Role & Responsibilities
- Lead the strategic execution of Korea-wide visual merchandising strategy, connecting business outcomes across people, financial, and customer dimensions
- Drive brand-building initiatives that create measurable value for stakeholders and support sustainable brand growth
- Identify and capitalize on key growth opportunities through cross-functional partnerships and innovative retail strategies
- Build and develop an effective, inclusive visual merchandising team, fostering collaboration, accountability, and open communication
- Attract, upgrade, and cultivate team talent while establishing sustainable pipelines for organizational growth
- Collaborate across cultures and geographies with global and regional visual merchandising teams to deliver cohesive, mutually beneficial outcomes
- Leverage digital capabilities, advanced technologies (including AI and data analytics), and automation to support strategic business objectives
- Demonstrate strategic foresight by anticipating market trends, envisioning future possibilities, and articulating credible competitive strategies
- Provide challenging assignments and frequent development discussions to elevate direct reports and cultivate emerging leaders
- Model courage by addressing challenges and opportunities directly, speaking candidly on critical issues, and maintaining high standards of accountability
Qualifications
- Proven leadership experience in visual merchandising or retail strategy, preferably in a luxury fashion or apparel environment
- Demonstrated ability to develop and execute strategic initiatives at scale across multiple markets
- Strong track record of building high-performing, diverse teams and developing emerging talent
- Expertise in leveraging digital tools, data analytics, and automation to drive business outcomes
- Strategic acumen with the ability to anticipate trends and translate market insights into competitive advantage
- Excellent cross-cultural collaboration skills with experience working in global matrix organizations
- Strong written and verbal communication abilities; capability to articulate vision and strategy persuasively
Skills
Experience
Minimum 7–10 years of progressive leadership experience in visual merchandising, retail operations, or brand management within luxury fashion or selective retailing. Demonstrated success in scaling visual merchandising strategies across multiple retail locations and channels. Track record of leading and developing high-impact teams in complex, multinational environments.
Education
Bachelor's degree in Fashion Merchandising, Business Administration, Marketing, or a related discipline. Advanced degree (MBA or equivalent professional certification in luxury retail management) preferred.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandising Director», «Head of Visual Merchandising», «Visual Merchandising Manager», «Regional Visual Merchandising Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.