- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an international luxury lifestyle brand renowned for its leather goods and contemporary accessories. As a label within the Tapestry portfolio, Coach combines modern design sensibilities with craftsmanship and a strong emphasis on elevated client service. The organisation offers a retail environment focused on customer experience, merchandising excellence and career progression within global luxury retail.
Coach seeks a Senior Sales Associate for its Kowloon flagship location to drive sales performance while embodying the brand's inclusive and courageous spirit. The role demands mastery of omni-channel selling techniques, virtual retail services, and social commerce, complemented by proficiency in point-of-sale operations and live-stream shopping facilitation. The successful candidate will mentor junior staff, cultivate customer loyalty through data acquisition and clienteling initiatives, and consistently exceed service expectations across a flexible retail schedule.
Role & Responsibilities
- Understand how individual productivity impacts store performance and actively contribute to achieving sales, productivity, and service goals
- Model Coach selling behaviors and omni-channel sales techniques taught in company training programmes, including virtual selling services and live-stream shopping
- Maintain high energy and professional presentation on the sales floor whilst acting as a brand ambassador
- Consistently achieve personal sales goals and support the team in meeting and exceeding performance standards
- Service all customers according to Coach Experience standards, anticipating and exceeding customer needs
- Work effectively with multiple customers simultaneously in a fast-paced retail environment
- Participate as a collaborative team member and contribute towards building a team culture where everyone feels seen and heard
- Champion company initiatives and support management decisions whilst driving outstanding customer service
- Engage customers in signing up to brand marketing and clienteling communications to drive repeat purchase and loyalty
- Demonstrate professional ethics and adapt to a flexible schedule including nights, weekends, peak seasons, and public holidays
Qualifications
- Previous management or senior experience in a luxury retail service environment preferable; a combination of education and experience will be considered
- Current knowledge of fashion trends and competitive marketplace positioning
- Proven experience with POS operation and basic computer proficiency (iPad, laptop, mobile POS)
- Strong English language proficiency; Cantonese and Mandarin proficiency highly valued
- Ability to communicate effectively with customers and team members both orally and in writing
- Keen understanding of social media trends and platforms
- Demonstrated eagerness to learn live-stream shopping techniques and content creation for digital retail channels
Skills
Experience
Previous management experience in a luxury retail environment is preferable, though a combination of relevant education and retail sales experience will be considered. Demonstrated success in meeting sales targets, delivering exceptional customer service, and working in fast-paced, customer-facing retail environments is essential.
Education
Secondary education or equivalent; further education in business, retail management, or fashion is advantageous but not mandatory.
Workplace
The role is situated in Kowloon, Hong Kong — conveniently close to Hong Kong.
Explore jobs in Hong Kong.
Culture
Coach fosters a design-led, client-centric culture that values craftsmanship and elevated service. As part of the Tapestry group, the brand emphasizes professional development, collaborative retail teams and a commitment to delivering contemporary luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Senior Retail Associate», «Client Advisor», «Style Consultant», «Fashion Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.