Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards and maintaining elevated retail practices
• Build lasting client relationships through personalized styling, product expertise, and informed fashion advice
• Drive sales through strategic cross-selling, upselling, and tailored product recommendations
• Utilize mobile POS systems, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
• Source new customers, maintain client relationships, and execute follow-up strategies to close sales
• Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to evolving business needs
• Execute daily operational tasks including cash wrap procedures, inventory processing, replenishment, and visual merchandising whilst maintaining service excellence
• Maintain sales floor and stockroom organization and cleanliness; ensure compliance with retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently including purchases, returns, exchanges, and online pickups
• Support inventory cycles through shipment receipt, shelf stocking, and product movement management
• Assist teammates across functional areas as required to support team objectives
• Foster a collaborative, trust-based environment that encourages team performance and engagement
• Participate actively in brand initiatives, training programs, and inclusion activities
• Welcome feedback with professionalism, adapt behaviours appropriately, and maintain composure in dynamic retail settings

Qualifications

• Minimum 1 year of sales experience, with luxury retail background preferred
• Knowledge of current fashion trends and competitive landscape
• Proficiency with POS systems and basic computer competency (iPad, laptop, Mobile POS)
• Competence with walkie-talkie communication and ability to read price and release sheets
• Strong English language proficiency
• Demonstrated ability to work effectively in a fast-paced retail environment
• Experience with social media, live-stream shopping, video demonstrations, and clienteling platforms (preferred)
• Experience with data acquisition and customer relationship management practices (preferred)

Skills

Experience

Minimum 1 year of sales experience in retail environments; luxury retail background is preferred. A combination of relevant education and professional experience will be considered.

Education

No specific educational qualification is mandated; however, a combination of education and relevant sales experience will be evaluated equally.

Workplace

Benefits

Attractive employee discount, compelling incentive programme, one paid volunteering day per year with opportunities for global volunteer engagement, learning and development opportunities through the Ambassador Programme, regular social events, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils, internal mobility and career progression opportunities, and an inclusive, innovative working environment.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.