Coach Sales Associate

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Location
Xi'anShaanxiChina
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Jul 23, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Xian, China – luxury retail role with focus on personalized customer service and omni-channel sales.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored product recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans to meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and follow up to close sales
  • Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
  • Maintain a clean, organized, and well-stocked sales floor and stockroom while adhering to retail policies and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates across functional areas as required
  • Foster a collaborative, trust-based team environment and encourage peer performance
  • Participate in brand initiatives, training programs, and diversity and inclusion activities
  • Welcome feedback, adapt behaviors, and maintain composure and professionalism in a dynamic retail setting

Qualifications

  • 1+ years of sales experience, preferably in luxury retail
  • Proficiency with POS systems and basic computer literacy including iPad, laptop, and mobile POS platforms
  • Strong English language proficiency
  • Ability to work effectively in a fast-paced environment
  • Knowledge of fashion trends and competitive landscape
  • Familiarity with walkie-talkie systems and ability to read price and release sheets

Skills

POS systems Mobile POS Clienteling tools Sales floor management Customer relationship management Product styling and recommendations Inventory management Cash handling Social media awareness Live-stream shopping platforms

Experience

1+ years of retail sales experience, with luxury retail background preferred. Experience with omni-channel selling, clienteling, data acquisition, social media, or live-stream shopping is advantageous.

Education

No specific formal education requirement stated; combination of education and relevant experience will be considered.

Workplace

The role is situated in Xi'an, Shaanxi, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Brand Ambassador», «Retail Associate», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.