Coach Sales Associate

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Posted
Apr 1, 2026

About Coach

Coach is an international luxury accessories and lifestyle house originating in New York and operating globally as part of the Tapestry portfolio. The brand is known for craftsmanship-forward leather goods, elevated ready-to-wear, and digitally enabled retail experiences. As a member of Tapestry, Coach sits within a family of global fashion brands that emphasize innovation, inclusivity, and commercial creativity.

Coach Sales Associate — Xi'an MixC (part-time). Deliver luxury retail service, omni‑channel selling and clienteling for the Coach brand.

Role & Responsibilities

  • Act as the frontline ambassador of the Coach brand, delivering an elevated, personalized luxury shopping experience consistent with Coach style and service standards.
  • Build and sustain client relationships through tailored styling, product expertise, and proactive follow-up to drive repeat purchases and lifetime value.
  • Achieve individual and team sales targets by cross-selling, upselling and executing personal sales plans; contribute to store KPIs.
  • Leverage omni‑channel tools—mobile POS, clienteling platforms and social selling channels (including short‑form video)—to capture customer data and convert leads.
  • Execute daily operational duties including efficient transaction processing (sales, returns, exchanges, online pickups), inventory reception and replenishment, visual merchandising and stockroom organisation.
  • Maintain sales floor readiness and asset protection protocols; support inventory cycles and loss-prevention procedures.
  • Adapt selling techniques to fluctuating business needs, manage multiple customers concurrently and maintain high energy and professional composure.
  • Participate in brand initiatives, trainings and inclusion activities; support teammates across functional areas to foster a collaborative, trust-based environment.

Qualifications

  • Minimum one year of retail sales experience; luxury retail experience strongly preferred.
  • Proven competence with POS systems and basic computer devices (iPad, laptop); able to operate mobile POS and walkie‑talkie.
  • Physical ability to perform retail duties including regularly lifting 25 lb and occasionally up to 50 lb, bending, climbing and stockroom work.
  • Strong English language proficiency for customer interaction and internal communications.
  • Demonstrated social media fluency and clienteling aptitude; experience with live‑stream shopping or video demonstrations is advantageous.

Skills

mobile POS POS iPad laptop walkie-talkie clienteling tools social selling platforms short-form video live-stream shopping video demos omni-channel selling visual merchandising inventory management asset protection customer data capture

Experience

At least 1 year of sales experience, with preference for candidates who have worked in luxury or fashion retail and who have demonstrable experience in clienteling and omni‑channel selling.

Education

High school diploma or equivalent; vocational or retail/fashion-related training considered.

Workplace

The role is situated in Xi'an, Shaanxi, China.

Culture

Coach fosters a design-led, customer-centric culture informed by creativity and inclusive values as part of the Tapestry family. The workplace emphasizes professional development, collaborative teamwork, and a digitally enabled approach to luxury retail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Sales Associate», «Style Advisor», «Customer Experience Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.