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- Location
- Williamsburg Virginia USA
- Employment
- Part-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 19, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
The Coach Sales Associate delivers personalized styling and product advice, builds client relationships, drives sales and supports daily store operations across service, selling and inventory activities. This is a part-time role with a flexible schedule that includes nights, weekends, peak season, high-traffic retail days and public holidays.
Role & Responsibilities
- Represent Coach as a brand ambassador and follow the Coach Guide to Style and service standards.
- Build lasting client relationships through personalized styling, product expertise and fashion advice.
- Drive sales through cross-selling, upselling and tailored recommendations.
- Use mobile POS, clienteling tools and social-selling platforms, including short-form video, to capture customer data and encourage repeat purchases.
- Develop and execute personal sales plans and meet or exceed individual and team KPIs.
- Source new customers, maintain relationships and follow up to close sales.
- Maintain energy on the sales floor, serve multiple customers and adapt selling techniques to business needs.
- Complete daily operational tasks, including cash wrap, inventory processing, replenishment and visual merchandising, while maintaining service standards.
- Keep the sales floor and stockroom clean, organized and stocked; follow retail policies, POS procedures and asset-protection procedures.
- Process purchases, returns, exchanges and online pickups efficiently.
- Support inventory cycles by receiving shipments, stocking shelves and managing product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust-based environment and encourage team performance.
- Participate in brand initiatives, training programs and inclusion activities.
- Welcome feedback, adapt behaviors and maintain a calm, professional demeanor.
Qualifications
- At least 1 year of sales experience; luxury retail experience preferred. Knowledge of fashion trends and competitors. A combination of education and experience will be considered.
- Experience operating POS systems; basic computer proficiency with iPad, laptop and Mobile POS; walkie-talkie use; and ability to read price and release sheets.
- Strong English proficiency.
- Ability to work in a fast-paced environment.
- Preferred: luxury retail background, social media savvy, experience with live-stream shopping or video demonstrations, and clienteling and data-acquisition skills.
- Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days and public holidays.
- Ability to regularly lift at least 25 lbs and occasionally lift up to 50 lbs, climb, bend, kneel and maneuver around the sales floor and stockroom.
Skills
Experience
At least 1 year of sales experience; luxury retail experience preferred.
Workplace
The successful candidate will be located in Williamsburg, Virginia, USA.
Explore jobs in Virginia or in the USA.
Benefits
Medical, dental and vision insurance; 401(k); paid paternity and maternity leave; commuter benefits; disability insurance; tuition assistance.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Sales Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.