Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored recommendations based on customer needs
• Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up systematically to close sales
• Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to evolving business needs
• Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
• Keep sales floor and stockroom clean, organized, and fully stocked; follow retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently, including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Assist teammates across functional areas as required to support store operations
• Foster a collaborative, trust-based environment and encourage team performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor in all interactions

Qualifications

• Minimum 1+ years of sales experience, with luxury retail preferred
• Knowledge of current fashion trends and competitor offerings
• Proficiency with POS systems and basic computer skills (iPad, laptop, Mobile POS)
• Strong English language proficiency
• Ability to work effectively in a fast-paced retail environment
• Flexible availability including evenings, weekends, peak seasons, and public holidays
• Luxury retail background (preferred)
• Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
• Clienteling and data acquisition skills (preferred)

Skills

Experience

Minimum 1+ years of sales experience, preferably in a luxury retail environment. A combination of relevant education and professional sales experience will be considered.

Education

No specific educational qualification stated; a combination of education and sales experience will be considered.

Workplace

Compensation

The base compensation for this position ranges from EUR 32,000 to EUR 38,000 per annum.

Benefits

Attractive employee discount, 1 paid volunteering day per year with opportunities to volunteer on global projects, learning and development opportunities through the Ambassador Programme, regular social events, equity, inclusion, and diversity initiatives including employee resource groups and regional inclusion councils, compelling incentive programme, internal mobility and career progression opportunities, inclusive and innovative working environment.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.