Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored product recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture client data and encourage repeat purchases
• Develop and execute personal sales plans to meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
• Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
• Keep sales floor and stockroom clean, organized, and adequately stocked; follow all retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Assist teammates across functional areas as required and foster a collaborative, trust-based team environment
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors as needed, and maintain a calm, professional demeanor in all interactions

Qualifications

• Minimum 1+ years of sales experience, with luxury retail background preferred
• Knowledge of fashion trends and competitor offerings
• Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), walkie-talkie operation, and ability to read price and release sheets
• Strong English language proficiency
• Ability to work effectively in a fast-paced retail environment
• Social media savvy and experience with live-stream shopping, video demonstrations, or clienteling and data acquisition (preferred)
• Demonstrated ability to work a flexible schedule including nights, weekends, peak seasons, and high-traffic retail days

Skills

Experience

Minimum 1 year of sales experience, preferably in a luxury retail setting. Familiarity with fashion trends, competitive landscape, and customer service excellence is essential.

Education

No formal education requirement specified; a combination of relevant sales experience and professional training will be considered equivalent.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.