Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 24, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Macau SAR – Luxury retail role blending personalized service, omni-channel selling, and team collaboration.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to brand service standards and visual identity guidelines
- Build lasting client relationships through personalized styling, product expertise, and fashion advice tailored to individual preferences
- Drive sales through strategic cross-selling, upselling, and targeted product recommendations
- Utilize mobile POS systems, clienteling tools, and social selling platforms to capture customer data and encourage repeat engagement
- Develop and execute personal sales plans to meet or exceed individual and team KPIs
- Source new customers, cultivate relationships, and execute follow-up strategies to close sales
- Maintain high-energy floor presence, manage multiple concurrent customer interactions, and adapt selling techniques to evolving business priorities
- Execute daily operational tasks including cash wrap management, inventory processing, replenishment, and visual merchandising while maintaining service excellence
- Maintain sales floor and stockroom organization, cleanliness, and stock levels; adhere to asset protection and retail policies
- Process transactions efficiently across multiple channels including purchases, returns, exchanges, and online order fulfillment
- Support inventory cycles through shipment receipt, shelf stocking, and product movement management
- Foster a collaborative, trust-based team environment and support colleagues across functional areas
- Participate actively in brand initiatives, training programs, and inclusion activities
- Welcome constructive feedback, maintain professional demeanor, and demonstrate adaptability in response to operational needs
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Demonstrated knowledge of fashion trends and competitive market landscape
- Proficiency with POS systems, mobile POS (iPad/laptop), walkie-talkie communication, and ability to interpret price and release sheets
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment with multiple concurrent priorities
- Luxury retail background (preferred)
- Social media proficiency and experience with live-stream shopping, video demonstrations, or digital engagement platforms (preferred)
- Clienteling expertise and demonstrated experience with customer data acquisition and CRM systems (preferred)
Skills
Experience
Minimum 1 year of sales experience in a retail setting; luxury retail background is strongly preferred. Candidates with demonstrated expertise in omni-channel selling, clienteling, and social media-driven commerce will be prioritized.
Education
High school diploma or equivalent; further education or retail certification is advantageous but not required.
Workplace
This position is based in Taipa, Macau, China, within easy reach of Macau.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Associate», «Style Advisor», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.