Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases
• Develop and execute personal sales plans to meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
• Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
• Keep sales floor and stockroom clean, organized, and stocked in accordance with retail policies and asset protection procedures
• Process transactions efficiently including purchases, returns, exchanges, and online pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Assist teammates in functional areas as required
• Foster a collaborative, trust-based environment and encourage team performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Qualifications

• Minimum 1+ years of sales experience (luxury retail preferred)
• Knowledge of fashion trends and competitor landscape
• Experience with POS operation and basic computer proficiency (iPad, laptop, Mobile POS)
• Walkie-talkie use and ability to read price and release sheets
• Strong English language proficiency
• Ability to work in a fast-paced retail environment
• Flexible availability to work nights, weekends, peak seasons, and public holidays
• Luxury retail background (preferred)
• Social media proficiency and experience with live-stream shopping or video demos (preferred)
• Clienteling and data acquisition skills (preferred)

Skills

Experience

Minimum 1+ years of sales experience in retail, with luxury retail preferred. Experience with point-of-sale systems, mobile commerce platforms, and omni-channel customer engagement is essential. Familiarity with clienteling tools and data acquisition methods is advantageous.

Education

No specific educational qualification stated; a combination of education and relevant sales experience will be considered.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.